Checklist Report for convertnext.com

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SEO Basic Checklist

Check & Set Up Google Search Console(GSC)

Completed
High Priority

We already Set up Google search console setup and verified with google. This task completed

Start Date : Jul 01, 2023 End Date : Jul 10, 2023

Check & Set Up Bing webmaster tools

To-do
High Priority

We need to set up the Bing Webmaster & index our website in Bing Search engine also. This Task is important 

Start Date : Jul 19, 2023 End Date : Jul 31, 2023

Check & Set Up Google Analytics

In-Progress
Medium Priority

We need to install the Google analytics for our website, so we plan to install Google analytics with help of Google Tag Manager, Need to send GTM Code to developer.

Start Date : Jul 14, 2023 End Date : Jul 17, 2023

Check & Install an SEO Solution for Your Website

To-do
Medium Priority

We need to Audit our website fully, 

Need to do ON-page SEO Audit, OFF Page SEO Audit & Technical SEO Audit, If doubt contact our SEO Experts

Start Date : Aug 01, 2023 End Date : Aug 05, 2023

Create and optimize logo & favicon

Not Completed
High Priority

We already added the LOGO & Favicon to our website, Need to check the responsive for all device 

Start Date : Jul 26, 2023 End Date : Aug 01, 2023

Plan your Menus & Site Structure

In-Progress
Medium Priority

Need to plan the Menus, Mainly for Blogs , Need to make all the URL related to the blog post & make the blog structure properly

Start Date : Aug 05, 2023 End Date : Aug 30, 2023

Check for About, Contact, Privacy Policy and TOS Pages

To-do
High Priority

Must need About, Contact, Privacy Policy and TOS Pages for our website, ask content writer to write content for us

Start Date : Aug 25, 2023 End Date : Sep 07, 2023

Discovery the SEO Keywords using google keyword planner

In-Progress
Low Priority

Make all the pages title & Meta tags related to user intent Keywords

Start Date : Aug 04, 2023 End Date : Aug 24, 2023

Keyword Research Checklist

Discovery Long tail keywords related to your Niche

In-Progress
High Priority

Need to find perfect Long tail kw

Start Date : Aug 16, 2023 End Date : Aug 30, 2023

Check Online communities like reddit, quora, forums

To-do
Medium Priority

Start Date : Aug 15, 2023 End Date : Aug 29, 2023

For Ecom Site- Use keyword planner plus Amazon keywords

Not Completed
Low Priority

Start Date : Aug 25, 2023 End Date : Sep 06, 2023

Brand search - Does homepage come up #1 when searched?

In-Progress
High Priority

Start Date : Aug 25, 2023 End Date : Sep 06, 2023

Competition Analysis

Top 3-5 competitors identified?

Has the competition been benchmarked?

Competitor top 10 keywords

Competitor average search positions

Top ranking keywords

Competitor Content Analysis

Technical SEO Checklist

Install SSL and make sure that your website is https

Check your permalink structure and make URLs SEO Friendly

Create a Sitemap & Add it to Google Search Console(GSC)

Check for sitemap errors in Google Search Console

Check and optimize your robots.txt file

Add structured data markup data to your homepage

Test your structured data markup implementation

Check that all your pages define a canonical URL

Fix Missing and Duplicate Meta Titles and Descriptions

Check "Index Coverage report" in Google Search Console for errors

Check for Manual Penalties

Keep Pages at Maximum 3 Clicks from Reach

Enable breadcrumb menus on all your posts and pages

Use "noindex" and "nofollow" Tags Properly

Disable Irrelevant Pages from Being Indexed

Check Wordpress visibility settings

Check your comment settings & make sure that all comment links are "nofollow"

Keep URLs Short

Check and Optimize Your 404 Page

Make it Easy to Share Your Content

Claim Your Brand on Multiple Social Networks

Check and Fix Broken Links

On-Page SEO

Optimize your page titles

Write a Compelling Meta Description

Optimize your posts for Google featured snippets using lists

Check the Target Keyword Matches User Intent

Have the target keyword in URL, Title and Heading

Use Focus Keyword in 1st Paragraph to Use Keywords in first 100 words Naturally

Use Subheadings for Content Hierarchy

Use sub headings with H2 tags

Format and Style the Content Properly

Link to Relevant Inner Pages to Use internal Links with Anchor Text

Name Your Images Properly

Set Images Alt Text

Create dedicated image sitemap and submit to Google

Optimize your videos and other multimedia elements (with proper schemas)

Create a dedicated Video sitemap and submit to Google

Check your internal linking strategy

Give credit to other high-quality websites to Use Outbound Links( Point out authority site)

Check for Social Markup

Don`t Over-Optimize

Mobile Audit Check

Responsive check

Popups/Interstitials

Mobile Page Size

Search console errors

AMP Check

Mobile UX issues (see UX)

Mobile Navigation

Check website videos on mobile

Are buttons and links easy to click?

Is the Favicon being displayed in mobile SERPs?

Parity checks - Content, Meta & Directives the same as desktop?

Mobile Testing

Content

Are all fonts large enough to read clearly?

Are hyperlinks clear?

Could font colour be considered too light?

Are there clear primary and supplementary content types?

Is content Evergreen or Fresh?

Has page grammar been checked?

Has page spelling been checked?

Do Proper Keyword Research

Create Long-Form Content

Identify and Fix Duplicate Content

Update Content on a Regular Basis

Add Content to Your Categories

Optimize your content for E-A-T

Fix mixed content

User Experience (UX)

Homepage check

Internal page checks

Contact page check

404 page check

Category Pages (E-com)

Mobile UX Priorities

Review live site usage(Use Heatmaps)

Performance

Check and improve the loading speed of your website

Use a Top-Performing Web Host

Check The Server is Located Close to Your Service Area

Use a CDN

Check for GZIP Compression

Check for HTTP/2

Minify JS/CSS Files to Minify HTML/JS/CSS Files

Resize Large Images at Upload

Compress and Optimize images

Lazy Load Images & Iframes(YouTube embeds, etc) to Optimise slow Loading Images & Iframes(YouTube embeds, etc)

Update Technology

Optimize Database

Off-Page SEO

Guest Post on Niche-Related Blogs

Build Foundational Links

Interlink Social Networks

Become a Podcast Guest

Ask Partners you to Ask your business Partners for a Link

Turn Brand Mentions into Links

Use Social Signals to Boost your Page Rankings

Schedule Social Posting

Build PBN (Private Blog Networks)

Forum Discussions

Q&A Sites

Article submission

Has disavow file been created?

Has disavow file been checked?

Anchor Text Use

Broken Backlinks

Are there large number of backlinks from 1 domain or more?

Local SEO

Add NAP information (Name, Address, Phone Number) on ALL your pages

Have Consistent NAP Details Across the Site

Have Consistent NAP Details on Listings & Social Networks

Add a Google map in the contact information page

Register your company with Google My Business

Have a Content Strategy Targeting Local Topics

Claim Brand Mentions from Local Sites

Add Local Business Markup to your Homepage

Claim your Google My Business Listing

Claim Your Yelp Listing

Claim your Bing Places for Business Listing

Optimize Listings

Get on General Relevant Directories

Get on Niche-specific Directories

Reply to Reviews

Reach Out for Reviews

Publish Google Posts

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