Ecommerce Website Audit for nike.com

Identify what's preventing your website from growing and find a way to fix it so your visitors are engaged and motivated to buy!

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Audit Intro

Hi D

Welcome to the Ecommerce Website Audit! We are delighted to have the opportunity to evaluate and assess the overall performance and effectiveness of your online store. Our comprehensive audit aims to provide you with valuable insights into your website’s strengths, weaknesses, and potential areas for improvement.

In today’s rapidly evolving digital landscape, an optimized and user-friendly eCommerce website is crucial to stay competitive and meet the ever-changing demands of consumers. Our experienced team of professionals is dedicated to helping you enhance your website’s performance, user experience, and ultimately, drive greater success for your online business.

During the audit process, we will conduct a thorough examination of various critical elements that contribute to the overall success of an eCommerce platform. This includes evaluating the design, navigation, product presentation, checkout process, search engine optimization, mobile responsiveness, and security measures implemented on your website.

Our primary goal is to identify areas of excellence where your website excels, and areas that could benefit from optimization or refinement. We will provide you with a detailed report that includes actionable insights, practical recommendations, and strategies tailored to your unique business needs.

Our commitment does not end with the audit; we are dedicated to supporting you in the implementation of the recommended changes and collaborating with you to achieve your business objectives. Our team is available to answer any questions, provide assistance, and guide you throughout the entire process.

We understand that your eCommerce website is a valuable asset, and our mission is to ensure that it reaches its full potential and delivers an exceptional shopping experience to your customers. Together, let’s work towards elevating your online presence and driving greater success for your eCommerce venture.

Thank you for entrusting us with the evaluation of your eCommerce website. We are excited to embark on this audit journey with you and look forward to a fruitful and rewarding collaboration.

Report Overview for

nike.com

Good
1/5
Fair
1/5
Poor
3/5
On-Page SEO
73 /100
User Experience
25 /100
Web Performance
50 /100
Website Tracking
50 /100
Web Security
100 /100

On-Page SEO
73
100
Audit Score

On-Page SEO refers to all measures that can be taken directly within the website in order to improve its position in the search engine rankings. Examples of this include measures to optimize the content & source code, inserting keywords, improve the meta title and description tags.

Google Preview

Passed
Medium Effect

This is an example of what your Title Tag and Meta Description will look like in Google search results. While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Nike. Just Do It. Nike.com

https://nike.com/

Nike delivers innovative products, experiences and services to inspire athletes.

Meta Title & Description

Passed
Medium Effect

This is the piece of text that represents your content in the search results. It provides the information about the topic and context of your page. It will show up when any user shares your content on social media sites like Facebook or Twitter.

Meta Title & Description

Title Nike. Just Do It. Nike.com
Description Nike delivers innovative products, experiences and services to inspire athletes.

Meta Keywords

Passed
Low Effect

Meta keywords are present in Meta Tags, it is an effective strategy to do SEO practices. It mainly helps the search engines to recognise your content.

View Keywords

Keywords nike

Optimal Page Title Length

Passed
Medium Effect

Page Title is important for ranking, which can increase the clickable factors. It is important to consider that search engines only show 60 characters of the title. Try to conclude the whole or the major portion of the title between 60 characters.

Learn More

Optimizing it can help boost your search engine rankings.

Meta Description Length

Passed
Medium Effect

The description is used by search engines to describe your content in the search results. It will give a brief overview to the user about your content. It has a maximum of 156 characters.

View Description

Description Nike delivers innovative products, experiences and services to inspire athletes.

Keyword Used in Page Title

Failed
High Effect

The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.

Brand in Page Title

Passed
Medium Effect

The best way to spread brand awareness is by putting your brand name in the page title. You can put the name of your brand at the end of the title. It will not spoil the meaning of the title at the same time it will increase brand awareness.

Recommendation

Add your brand/company name at the end of your meta title tag.

Learn More

In case someone is searching for your brand, then this strategy may help your website with discoverability. You can mention your brand name at the end for your title tag, About Us page, and Contact pages.

Keywords in Meta Description

Failed
Medium Effect

By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

Recommendation

A good description tag must include:
1. Description length must be below 156 characters.
2. Incorporate the keywords on which you wish to rank.
3. Always be clear about your targeted audience.
4. Do not use the same description for any other page.

Optimal Use of Keywords in H1 Tags

Passed
High Effect

H1 Tags also contribute in improving ranking and an effective SEO practice. It can help keep the attention of your targeted audience on your site.

Learn More

Due to their larger size on the page, H1 tags draw direct attention from your audience. Search engines will often take the H1 tag from your page and use it in the search results. In such cases, H1 tags with relevant keywords perform best.

Your Website Headings

Subheadings
  • H2

    Trending

    Featured

    Trending

    Featured

    Classics Spotlight

    Shop by Sport

    Popular Right Now

    Classics Spotlight

    Shop by Sport

    Popular Right Now

    Nike Membership

    Nike Membership

  • H3

    Your Cookie Settings

    Your Cookie Settings

    JORDAN EVERYDAY STAPLES

    Say It With Your Crest

    Air Force 1 Wild

    Say It With Your Crest

    Air Force 1 Wild

    Air Jordan 1

    Dunk

    Air Force 1

    Air Max

    Nike Blazer

    It's Better as a Member

    Your Exclusive Access

    How We Say Thank You

    Movement Where You’re At

    Your Customization Service

    Your Ultimate Sneaker Community

    Shop Your Way

    It's Better as a Member

    Your Exclusive Access

    How We Say Thank You

    Movement Where You’re At

    Your Customization Service

    Your Ultimate Sneaker Community

    Shop Your Way

Keyword Consistency

Failed
Medium Effect

Ensure to use the keywords evenly all over the page. It must include title tag, description tag, image alt attribution, page URL, anchor texts of inbound and outbound links.

Keywords Frequency Title Description <H>
English 37
Nike 34
Air 20
Shop 17
Kids 16
Shoes 15
cookies 13
Jordan 10
Force 10
Member 10
Cookie 9
Español 9
Max 9
Settings 7
Sale 6

Keywords in Image Alt Attribute

Failed
Low Effect

The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in site SEO of your keywords, as search engines are also AI, which use that text to understand the image.

Learn More

Correctly describing your images using keywords helps visually impaired people using a text reader app to browse the web.

Alt Attribute

Passed
Medium Effect

This tag describes your visually impaired audience to understand the image. The audio search results of the search engine will read this Alt Attribute. You can add these tags using any SEO plugins, if your site is on WordPress.

Learn More

An Alt Attribute (alternative text) is a descriptive text added to an HTML image tag. It provides a brief description of the image content, enabling screen readers and search engines to understand the image's meaning for accessibility and SEO purposes.

WWW Resolve

Passed
High Effect

Search engine is an AI and runs to understand certain algorithms. The search engine will consider abc.com and www.abc.com different. www resolve can help you to get rid of the penalty for duplicacy.

Robots.txt

Passed
High Effect

In order to execute the indexing process, the special robots of search engines crawl through the web pages, but sometimes it may slow your pages. The Robots.txt file restricts or sets guidelines for the crawlers.

Learn More

Robots.txt is a text file on a website that provides instructions to web crawlers and search engine bots regarding which pages and directories they are allowed or disallowed to access and index. It helps control how search engines interact with a website's content. You can test your robots.txt file to see if it’s blocking your site from being crawled using Google's Robot.txt Tester.

Sitemap.xml

Passed
Medium Effect

This is to assist search engines to navigate through the various pages in your site. Site is generated automatically, if you are using any SEO plugin on your WordPress. Along with WordPress, Joomla and Drupal also have plugins or addons to create an automated sitemap.

Learn More

You can use a free service like XML-Sitemaps to create a sitemap.xml file.

Open Graph

Passed
Medium Effect

Open Graph tags are mostly used to control the link and URLs shared on social media sites. You can control what the content will be, when the link is shared, along with how it should be shown.

Learn More

Open Graph is a protocol developed by Facebook that allows website owners to control how their content appears when shared on social media platforms. It enables customizing titles, descriptions, and images for better presentation and engagement when links are shared on platforms like Facebook and X (Twitter).

Open Graph Result

Based on the raw tags, we constructed the following Open Graph properties
og:title Nike. Just Do It
og:description Nike delivers innovative products, experiences and services to inspire athletes.
og:url https://www.nike.com/
og:image https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpg

Schema Markup

Failed
Medium Effect

This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.

Learn More

You can learn how to use schema by Schema.org. Additionally, you may verify your website’s schema with Google's Structured Data Testing Tool.

Your Website Schema Markup

The schema markup for Webpage, hentry, and Website has been excluded due to their basic nature. To achieve optimal results, refer to Schema.org to find the appropriate markup.

Show schema tag results

Sufficient Page Content

Passed
Low Effect

The crawlers of search engines always look over useful contents, which are relevant and unique. Search engines consider such content as complete and can fulfill the search intent. According to the data presented by SEMRush, average pages that rank on the top of Google search results are approximately 1890 words

User Experience
25
100
Audit Score

User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.

Mobile Friendly

Failed
High Effect

Mobile-friendly websites serve to enhance user experience and accessibility on smartphones and tablets. They ensure content is easily navigable, loads quickly, and remains readable without zooming. This fosters user engagement, boosts search engine ranking, and accommodates the growing trend of mobile web browsing, catering to a wider audience.

Learn More

Use Google's Mobile-Friendly Test Tool to learn how to make your website more mobile friendly.

Mobile Compatibility

Failed
Medium Effect

Ensure your site is free from embedded objects such as Silverlight, Java, or Flash. You can use them only in case of specific enhancement. It will make your site compatible for all devices.

Favicon

Passed
Medium Effect

Favicon is the small icon of the business or website, it increase the brand visibility. Consider adding Favicon, as it will help the user to bookmark your page.

Custom 404 Page

Failed
Medium Effect

A generic “Page Not Found” error can spoil the user interest and they click away from your website. To encounter that, use a custom 404 page gives a better user experience. It will keep them engaged..

Web Performance
50
100
Audit Score

Web performance refers primarily to the speed at which a website loads. This is important because shorter load times improve the user experience for your site on all internet connections. Securing website will build trust & protects the integrity and confidentiality of data between the user’s computer and the site.

Page URL

Passed
Medium Effect

Keep your URLs short ( less than 15 characters ) and avoid long domain names when possible. A descriptive URL is better recognized by search engines.

Learn More

A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Page URL Length

We've identified that the URL length is 4 characters

Page Size

Failed
High Effect

Page size affects the speed of your website , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.

Recommendation

Use images with a small size and optimize their download with gzip. Use minified javascript and minified css files in the page to reduce page size.

Page Size

We've identified that the Page size is 726 KB

Browser Caching & Compression

Failed
Medium Effect

Your site has very little time to impress the user; if that time is wasted on loading then the chance gets lower. The technology of Browser Caching and Compression will increase the speed of your site.

Learn More

You can learn more about this technology from Google's Page Speed Documentation or from GTmetrix Browser caching knowledgebase.

GZIP Compression

Passed
Medium Effect

Heavy and bigger files are the main huddle, it makes your site load slower. GZIP Compression will compress the files and allow a faster network transfer. It can significantly reduce the size by 30% and less for all webpage and web files.

GZIP Test Results

GZIP Compression is enabled. Your webpage is compressed from 726 KB to 117 KB

Embedded Objects

Passed
Low Effect

Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines.

Iframe

Failed
Low Effect

Iframes can cause problems on your web page because search engines will not crawl or index the content within them. Avoid Iframes whenever possible and use a Noframes tag if you must use them.

DOC Type : <!DOCTYPE HTML>

Passed
Medium Effect

DOC Type is not an SEO factor, but it is checked for validating your web page. So set a doctype at your html page.

Depreciated HTML Tag

Passed
Medium Effect

Older HTML tags and attributes are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

Inline CSS

Failed
Medium Effect

Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Inline CSS Results

Oops! 197 Inline CSS found
Inline CSS
1 <iframe src="https://www.nike.com/static/uxf/guest-session-html/index.html" title="Guest Session" id="guest-session-iframe" style="display:none"></iframe>
2 <button class="pre-modal-btn-close bg-transparent" data-var="closeBtn" style="display:none"></button>
3 <div class="pre-modal-view" data-view="uniteModal" style="display:none" role="dialog" aria-modal="true" data-pre="UniteModal"></div>
4 <div id="nike-unite-app-landing-view" style="display:none" class="nike-unite"></div>
5 <div id="nike-unite-confirm-password-reset-view" style="display:none" class="nike-unite"></div>
6 <div id="nike-unite-error-view" style="display:none" class="nike-unite"></div>
7 <div id="nike-unite-join-view" style="display:none" class="nike-unite"></div>
8 <div id="nike-unite-link-view" style="display:none" class="nike-unite"></div>
9 <div id="nike-unite-login-view" style="display:none" class="nike-unite"></div>
10 <div id="nike-unite-login-continuity-view" style="display:none" class="nike-unite"></div>
11 <div id="nike-unite-login-dropdown-view" style="display:none" class="nike-unite"></div>
12 <div id="nike-unite-mobile-verification-code-view" style="display:none" class="nike-unite"></div>
13 <div id="nike-unite-progressive-profile-view" style="display:none" class="nike-unite"></div>
14 <div id="nike-unite-reauth-view" style="display:none" class="nike-unite"></div>
15 <div id="nike-unite-reset-password-view" style="display:none" class="nike-unite"></div>
16 <div id="nike-unite-update-password-view" style="display:none" class="nike-unite"></div>
17 <div class="pre-modal-view" data-view="cookieModalSimple" style="display:none" role="dialog" aria-modal="true" aria-labelledby="PreCookieTitleDesc" aria-describedby="PreCookieModalDesc" data-pre="CookieModalSimple"></div>
18 <div class="mt5-sm mb5-sm mt2-md mb7-md" data-var="threeCookieButtons" style="display:none"></div>
19 <div class="pre-modal-view" data-view="cookieModalExpanded" style="display:none" role="dialog" aria-modal="true" aria-labelledby="PreCookieTitleDescExpanded" aria-describedby="PreCookieModalDesc" data-pre="CookieModalExpanded"></div>
20 <aside class="hf-geomismatch" aria-hidden="true" style="display:none" data-pre="Geomismatch"></aside>
21 <img alt="Avatar" src="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs%3D" class="pre-avatar-image va-sm-m" style="display:none" data-var="img"/>
22 <button data-nextpanel-id="1" data-var="accountMenu" style="display:none" class="nav-btn p0-sm pre-link pre-account-link" data-pre="ILink"></button>
23 <img alt="Avatar" src="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs%3D" class="pre-avatar-image va-sm-m" style="display:none" data-var="img"/>
24 <li class="d-sm-b d-lg-h va-sm-m pt3-sm" data-var="favoritesMenuItem" style="display:none"></li>
25 <span class="pre-jewel pre-mobileMenuCart-jewel text-color-primary-dark" style="visibility:hidden" data-var="jewel"></span>
26 <span class="pre-jewel pre-cart-jewel text-color-primary-dark" style="visibility:hidden" data-var="jewel"></span>
27 <img alt="Avatar" src="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs%3D" class="pre-avatar-image va-sm-m" style="display:none" data-var="img"/>
28 <ul class="_9-9nOZqd" style="transform:translateX(-0%)"></ul>
29 <div id="94de78e1-a20c-47d3-858f-0cb266c9afdb" data-qa="grid" data-container-type="video" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid ncss-container _2OZV8M5x _1gYnKOgX css-1gfb4pw" style="position:relative"></div>
30 <div id="dd8704ad-5755-4321-9fb0-ada6cc20c8de" data-qa="grid" data-container-type="image" data-fluid-grid="true" class="grid Z25uR9U5 fluid ncss-container _1WKaQgke css-1vtn5w7" style="position:relative"></div>
31 <div style="width:100%;height:100%" data-qa="image-media"></div>
32 <h3 data-qa="title" class="si35-ISy responsive-display-2-1 _1MF91zHG text-color-primary-dark" style="color:#111111"></h3>
33 <p data-qa="body" class="body-2 mt6-sm text-color-primary-dark" style="color:#111111"></p>
34 <div id="b82a5e67-a30f-4d1b-88f9-9520bc88ab27" data-qa="grid" data-container-type="filmstrip" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _2OZV8M5x _1gYnKOgX css-oh6fxi css-1dikzjl" style="position:relative"></div>
35 <div style="width:100%;height:100%" data-qa="image-media"></div>
36 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
37 <div style="width:100%;height:100%" data-qa="image-media"></div>
38 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
39 <div style="width:100%;height:100%" data-qa="image-media"></div>
40 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
41 <div style="width:100%;height:100%" data-qa="image-media"></div>
42 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
43 <div id="dd46c1bd-1997-4427-b048-7a0491d61ba1" data-qa="grid" data-container-type="section_headline" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid ncss-container _2OZV8M5x _1gYnKOgX css-ufmo5j css-1ezv2yd" style="position:relative"></div>
44 <div style="width:100%;height:100%" data-qa="image-media"></div>
45 <p data-qa="subtitle" class="vVtA7wL6 headline-5 text-color-primary-dark" style="color:#FFFFFF"></p>
46 <h3 data-qa="title" class="si35-ISy headline-3 _1MF91zHG text-color-primary-dark" style="color:#FFFFFF"></h3>
47 <div style="width:100%;height:100%" data-qa="image-media"></div>
48 <h3 data-qa="title" class="si35-ISy headline-3 _1MF91zHG text-color-primary-dark" style="color:#FFFFFF"></h3>
49 <div id="075cc5b4-aa7d-440e-8965-02f9b3009ab5" data-qa="grid" data-container-type="filmstrip" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _1WKaQgke css-oh6fxi css-1dikzjl" style="position:relative"></div>
50 <div style="width:100%;height:100%" data-qa="image-media"></div>
51 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
52 <div style="width:100%;height:100%" data-qa="image-media"></div>
53 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
54 <div style="width:100%;height:100%" data-qa="image-media"></div>
55 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
56 <div style="width:100%;height:100%" data-qa="image-media"></div>
57 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
58 <div id="46365fd3-9a24-40be-9177-56bbcd8da9f4" data-qa="grid" data-container-type="section_headline" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid ncss-container _1WKaQgke css-oh6fxi css-1dikzjl" style="position:relative"></div>
59 <div style="width:100%;height:100%" data-qa="image-media"></div>
60 <p data-qa="subtitle" class="vVtA7wL6 headline-5 text-color-primary-dark" style="color:#FFFFFF"></p>
61 <h3 data-qa="title" class="si35-ISy headline-3 _1MF91zHG text-color-primary-dark" style="color:#FFFFFF"></h3>
62 <div style="width:100%;height:100%" data-qa="image-media"></div>
63 <h3 data-qa="title" class="si35-ISy headline-3 _1MF91zHG text-color-primary-dark" style="color:#FFFFFF"></h3>
64 <div id="66acec01-ef0d-4438-9ab3-86513ec01786" data-qa="grid" data-container-type="slideshow" data-fluid-grid="true" class="grid Z25uR9U5 fluid _2IK2ad9n _1WKaQgke css-8fcif css-1wf7v22" style="position:relative"></div>
65 <div style="width:100%;height:100%" data-qa="image-media"></div>
66 <h3 data-qa="title" class="body-2 text-color-secondary" style="color:#FFFFFF"></h3>
67 <div style="width:100%;height:100%" data-qa="image-media"></div>
68 <h3 data-qa="title" class="body-2 text-color-secondary" style="color:#FFFFFF"></h3>
69 <div style="width:100%;height:100%" data-qa="image-media"></div>
70 <h3 data-qa="title" class="body-2 text-color-secondary" style="color:#FFFFFF"></h3>
71 <div style="width:100%;height:100%" data-qa="image-media"></div>
72 <h3 data-qa="title" class="body-2 text-color-secondary" style="color:#FFFFFF"></h3>
73 <div style="width:100%;height:100%" data-qa="image-media"></div>
74 <h3 data-qa="title" class="body-2 text-color-secondary" style="color:#FFFFFF"></h3>
75 <div id="2d569073-5d43-42e5-8fc4-0dfd9c04757a" data-qa="grid" data-container-type="filmstrip" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _1WKaQgke css-8fcif css-1wf7v22" style="position:relative"></div>
76 <div style="width:100%;height:100%" data-qa="image-media"></div>
77 <div style="width:100%;height:100%" data-qa="image-media"></div>
78 <div style="width:100%;height:100%" data-qa="image-media"></div>
79 <div style="width:100%;height:100%" data-qa="image-media"></div>
80 <div style="width:100%;height:100%" data-qa="image-media"></div>
81 <div style="width:100%;height:100%" data-qa="image-media"></div>
82 <div style="width:100%;height:100%" data-qa="image-media"></div>
83 <div style="width:100%;height:100%" data-qa="image-media"></div>
84 <div style="width:100%;height:100%" data-qa="image-media"></div>
85 <div id="bdbc9b0e-6288-478c-ac95-785c465306a5" data-qa="grid" data-container-type="external_collection" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _1WKaQgke css-8fcif css-1wf7v22" style="position:relative"></div>
86 <a style="text-decoration:none" href="https://www.nike.com/t/dunk-low-retro-mens-shoes-76KnBL/DV0831-106" title="Nike Dunk Low Retro"></a>
87 <div style="width:100%;height:100%" data-qa="image-media"></div>
88 <a style="text-decoration:none" href="https://www.nike.com/t/air-jordan-5-retro-lucky-green-womens-shoes-W09sfv/DD9336-103" title="Air Jordan 5 Retro &quot;Lucky Green&quot;"></a>
89 <div style="width:100%;height:100%" data-qa="image-media"></div>
90 <a style="text-decoration:none" href="https://www.nike.com/t/sabrina-1-bklyns-finest-basketball-shoes-f8jr2H/FQ3381-301" title="Sabrina 1 &quot;BKLYN&#x27;s Finest&quot;"></a>
91 <div style="width:100%;height:100%" data-qa="image-media"></div>
92 <a style="text-decoration:none" href="https://www.nike.com/t/zoom-vomero-5-mens-shoes-MgsTqZ/FJ1915-200" title="Nike Zoom Vomero 5"></a>
93 <div style="width:100%;height:100%" data-qa="image-media"></div>
94 <a style="text-decoration:none" href="https://www.nike.com/t/v2k-run-shoes-ZKMJLX/FD0736-100" title="Nike V2K Run"></a>
95 <div style="width:100%;height:100%" data-qa="image-media"></div>
96 <a style="text-decoration:none" href="https://www.nike.com/t/air-max-plus-drift-mens-shoes-FKwJ7w/FD4290-002" title="Nike Air Max Plus Drift"></a>
97 <div style="width:100%;height:100%" data-qa="image-media"></div>
98 <a style="text-decoration:none" href="https://www.nike.com/t/air-max-1-mens-shoes-2C5sX2/FD9082-001" title="Nike Air Max 1"></a>
99 <div style="width:100%;height:100%" data-qa="image-media"></div>
100 <a style="text-decoration:none" href="https://www.nike.com/t/air-jordan-9-g-golf-shoes-zS3xHC/FJ5934-100" title="Air Jordan 9 G"></a>
101 <div style="width:100%;height:100%" data-qa="image-media"></div>
102 <a style="text-decoration:none" href="https://www.nike.com/t/dunk-low-womens-shoes-KxSmbV/FZ4349-100" title="Nike Dunk Low"></a>
103 <div style="width:100%;height:100%" data-qa="image-media"></div>
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108 <div style="width:100%;height:100%" data-qa="image-media"></div>
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121 <div style="width:100%;height:100%" data-qa="image-media"></div>
122 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
123 <div style="width:100%;height:100%" data-qa="image-media"></div>
124 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
125 <div style="width:100%;height:100%" data-qa="image-media"></div>
126 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
127 <div style="width:100%;height:100%" data-qa="image-media"></div>
128 <h4 data-qa="title" class="headline-4 _1Ke1o_Jj" style="color:#111111"></h4>
129 <div id="e68e89e7-4398-4cf2-836c-aa287b0c2d7f" data-qa="grid" data-container-type="external_collection" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _2OZV8M5x _1gYnKOgX css-ufmo5j css-1ezv2yd" style="position:relative"></div>
130 <a style="text-decoration:none" href="https://www.nike.com/t/dunk-low-retro-mens-shoes-76KnBL/DV0831-106" title="Nike Dunk Low Retro"></a>
131 <div style="width:100%;height:100%" data-qa="image-media"></div>
132 <a style="text-decoration:none" href="https://www.nike.com/t/air-jordan-5-retro-lucky-green-womens-shoes-W09sfv/DD9336-103" title="Air Jordan 5 Retro &quot;Lucky Green&quot;"></a>
133 <div style="width:100%;height:100%" data-qa="image-media"></div>
134 <a style="text-decoration:none" href="https://www.nike.com/t/sabrina-1-bklyns-finest-basketball-shoes-f8jr2H/FQ3381-301" title="Sabrina 1 &quot;BKLYN&#x27;s Finest&quot;"></a>
135 <div style="width:100%;height:100%" data-qa="image-media"></div>
136 <a style="text-decoration:none" href="https://www.nike.com/t/zoom-vomero-5-mens-shoes-MgsTqZ/FJ1915-200" title="Nike Zoom Vomero 5"></a>
137 <div style="width:100%;height:100%" data-qa="image-media"></div>
138 <a style="text-decoration:none" href="https://www.nike.com/t/v2k-run-shoes-ZKMJLX/FD0736-100" title="Nike V2K Run"></a>
139 <div style="width:100%;height:100%" data-qa="image-media"></div>
140 <a style="text-decoration:none" href="https://www.nike.com/t/air-max-plus-drift-mens-shoes-FKwJ7w/FD4290-002" title="Nike Air Max Plus Drift"></a>
141 <div style="width:100%;height:100%" data-qa="image-media"></div>
142 <a style="text-decoration:none" href="https://www.nike.com/t/air-max-1-mens-shoes-2C5sX2/FD9082-001" title="Nike Air Max 1"></a>
143 <div style="width:100%;height:100%" data-qa="image-media"></div>
144 <a style="text-decoration:none" href="https://www.nike.com/t/air-jordan-9-g-golf-shoes-zS3xHC/FJ5934-100" title="Air Jordan 9 G"></a>
145 <div style="width:100%;height:100%" data-qa="image-media"></div>
146 <a style="text-decoration:none" href="https://www.nike.com/t/dunk-low-womens-shoes-KxSmbV/FZ4349-100" title="Nike Dunk Low"></a>
147 <div style="width:100%;height:100%" data-qa="image-media"></div>
148 <div id="d086d744-be18-4634-a67c-8042aef994f3" data-qa="grid" data-container-type="filmstrip" data-fluid-grid="false" class="grid Z25uR9U5 fixed-fluid _2IK2ad9n _2OZV8M5x _1gYnKOgX css-ufmo5j css-1ezv2yd" style="position:relative"></div>
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Internal CSS
1 <style data-emotion-css="1xkyzis 123ywbb 1kiebza znecc2 1xufqsp animation-191rzcm c0h4hc 6df7i4 18mmnd7 1n5m1fs 18y2xdw d4y9aw 15dbg69 1tk7eu2">.css-1xkyzis{position:relative;--carousel-padding:var(--podium-cds-size-spacing-l);}@media all and (min-resolution:0.001dpcm){.css-1xkyzis{color:transparent;}.css-1xkyzis:hover{color:var(--podium-cds-color-text-hover);}.css-1xkyzis:hover.slider{-webkit-scrollbar-color:var(--podium-cds-color-text-hover) transparent;-moz-scrollbar-color:var(--podium-cds-color-text-hover) transparent;-ms-scrollbar-color:var(--podium-cds-color-text-hover) transparent;scrollbar-color:var(--podium-cds-color-text-hover) transparent;}}.css-1xkyzis .carousel-header{margin-block-end:var(--podium-cds-size-spacing-m);padding:2px var(--carousel-padding) 0 var(--carousel-padding);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:var(--podium-cds-color-text-primary);}.css-1xkyzis > .slider{overflow-x:auto;-webkit-overflow-scrolling:touch;-webkit-scroll-snap-type:x mandatory;-moz-scroll-snap-type:x mandatory;-ms-scroll-snap-type:x mandatory;scroll-snap-type:x mandatory;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}@media all and (min-resolution:0.001dpcm){.css-1xkyzis > .slider{color:inherit;-webkit-transition:color var(--podium-cds-transition-duration-normal) ease-in-out;transition:color var(--podium-cds-transition-duration-normal) ease-in-out;-webkit-scrollbar-color:var(--podium-cds-color-text-hover) transparent;-moz-scrollbar-color:var(--podium-cds-color-text-hover) transparent;-ms-scrollbar-color:var(--podium-cds-color-text-hover) transparent;scrollbar-color:var(--podium-cds-color-text-hover) transparent;-webkit-scrollbar-width:thin;-moz-scrollbar-width:thin;-ms-scrollbar-width:thin;scrollbar-width:thin;}.css-1xkyzis > .slider::-webkit-scrollbar{width:14px;}.css-1xkyzis > .slider::-webkit-scrollbar-thumb{background-clip:content-box;border:5px solid transparent;border-radius:10px;box-shadow:inset 0 0 0 10px;}.css-1xkyzis > .slider::-webkit-scrollbar-corner{background-color:transparent;}.css-1xkyzis > .slider::-webkit-scrollbar-track{margin-inline-start:calc(var(--carousel-padding) - var(--podium-cds-size-spacing-xs));margin-inline-end:calc(var(--carousel-padding) + var(--podium-cds-size-spacing-s));}.css-1xkyzis > .slider::-webkit-scrollbar-button{width:0;height:0;display:none;}}.css-1xkyzis > .slider > *{-webkit-scroll-snap-align:start;-moz-scroll-snap-align:start;-ms-scroll-snap-align:start;scroll-snap-align:start;}@media (pointer:coarse),(pointer:none){.css-1xkyzis > .slider{overflow-x:auto;-webkit-overflow-scrolling:touch;-webkit-scroll-snap-type:x mandatory;-moz-scroll-snap-type:x mandatory;-ms-scroll-snap-type:x mandatory;scroll-snap-type:x mandatory;}.css-1xkyzis > .slider > *{-webkit-scroll-snap-align:start;-moz-scroll-snap-align:start;-ms-scroll-snap-align:start;scroll-snap-align:start;}}.css-1xkyzis > .slider > *{color:var(--podium-cds-color-text-primary);-webkit-flex-flow:column;-ms-flex-flow:column;flex-flow:column;-webkit-flex:0 0 calc(100% / var(--slides-to-show));-ms-flex:0 0 calc(100% / var(--slides-to-show));flex:0 0 calc(100% / var(--slides-to-show));min-width:auto;padding:0 calc(var(--column-gap) / 2);}.css-1xkyzis > .slider > *.buffer{-webkit-flex:0 0 calc(var(--podium-cds-size-spacing-l) - var(--column-gap) / 2);-ms-flex:0 0 calc(var(--podium-cds-size-spacing-l) - var(--column-gap) / 2);flex:0 0 calc(var(--podium-cds-size-spacing-l) - var(--column-gap) / 2);padding:0;}.css-1xkyzis .carousel-title{font:var(--podium-cds-typography-320-to-1919-title3);}@media (min-width:1920px){.css-1xkyzis .carousel-title{font:var(--podium-cds-typography-1920-plus-title3);}}.css-1xkyzis.grid-aligned{--carousel-padding:var(--podium-cds-size-spacing-l);--column-gap:var(--podium-cds-size-spacing-m);--half-column-gap:calc(var(--column-gap) / 2);}@media (min-width:1920px){.css-1xkyzis.grid-aligned{width:100%;max-width:1920px;overflow:hidden;margin:0 auto;}}.css-1xkyzis.grid-aligned > .slider{padding-inline-start:var(--carousel-padding);-webkit-scroll-padding:0 var(--carousel-padding);-moz-scroll-padding:0 var(--carousel-padding);-ms-scroll-padding:0 var(--carousel-padding);scroll-padding:0 var(--carousel-padding);}@media (min-width:320px){.css-1xkyzis.grid-aligned > .slider::-webkit-scrollbar-track{margin-inline-end:var(--podium-cds-size-spacing-l);}}@media (min-width:960px){.css-1xkyzis.grid-aligned > .slider::-webkit-scrollbar-track{margin-inline-end:calc(var(--podium-cds-size-spacing-grid-exterior-gutter-l:) - var(--half-column-gap));}}@media (min-width:1920px){.css-1xkyzis.grid-aligned > .slider::-webkit-scrollbar-track{margin-inline-start:calc(var(--half-column-gap) * -1);margin-inline-end:calc(var(--half-column-gap) * -1);}}.css-1xkyzis.grid-aligned > .slider > *{--column-offset:20px;-webkit-flex:0 0 calc(75% - var(--column-offset));-ms-flex:0 0 calc(75% - var(--column-offset));flex:0 0 calc(75% - var(--column-offset));margin:0 var(--column-gap) 0 0;padding:0;}.css-1xkyzis.grid-aligned > .slider > *.last{margin:0;}.css-1xkyzis.grid-aligned > .slider > *.buffer{-webkit-flex:0 0 var(--podium-cds-size-spacing-l);-ms-flex:0 0 var(--podium-cds-size-spacing-l);flex:0 0 var(--podium-cds-size-spacing-l);margin:0 0 0;}@media (min-width:1920px){.css-1xkyzis.grid-aligned > .slider{margin-inline-start:calc(var(--podium-cds-size-spacing-l) * 2);margin-inline-end:calc(var(--podium-cds-size-spacing-l) * 2 + 10px);-webkit-scroll-padding:0;-moz-scroll-padding:0;-ms-scroll-padding:0;scroll-padding:0;padding-inline-start:0;}.css-1xkyzis.grid-aligned > .slider > *{--column-offset:0px;}.css-1xkyzis.grid-aligned > .slider > *.buffer{-webkit-flex-basis:0;-ms-flex-preferred-size:0;flex-basis:0;}}@media (min-width:320px){.css-1xkyzis.grid-aligned{--carousel-padding:var(--podium-cds-size-spacing-l);}.css-1xkyzis.grid-aligned > .slider > *.buffer{-webkit-flex:0 0 var(--podium-cds-size-spacing-l);-ms-flex:0 0 var(--podium-cds-size-spacing-l);flex:0 0 var(--podium-cds-size-spacing-l);}}@media (min-width:960px){.css-1xkyzis.grid-aligned{--carousel-padding:calc(var(--podium-cds-size-spacing-l) * 2);}.css-1xkyzis.grid-aligned > .slider > *{--column-offset:18px;-webkit-flex:0 0 calc(33% - var(--column-offset));-ms-flex:0 0 calc(33% - var(--column-offset));flex:0 0 calc(33% - var(--column-offset));margin:0 var(--column-gap) 0 0;}.css-1xkyzis.grid-aligned > .slider > *.last{margin:0;}.css-1xkyzis.grid-aligned > .slider > *.buffer{-webkit-flex:0 0 calc(var(--podium-cds-size-spacing-grid-exterior-gutter-l:));-ms-flex:0 0 calc(var(--podium-cds-size-spacing-grid-exterior-gutter-l:));flex:0 0 calc(var(--podium-cds-size-spacing-grid-exterior-gutter-l:));}}@media (min-width:1920px){.css-1xkyzis.grid-aligned > .slider > *{--column-offset:0px;}.css-1xkyzis.grid-aligned > .slider > *.buffer{-webkit-flex:0 0 0;-ms-flex:0 0 0;flex:0 0 0;margin:0;}}.css-1xkyzis .carousel-btn{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding:0;position:absolute;top:50%;-webkit-transform:translate3d(0,-50%,0);-ms-transform:translate3d(0,-50%,0);transform:translate3d(0,-50%,0);background:none;border:0;color:var(--podium-cds-color-text-primary);cursor:pointer;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;border-radius:var(--podium-cds-size-border-radius-xl);}.css-1xkyzis .carousel-btn .icon{height:var(--podium-cds-size-icon-l);width:var(--podium-cds-size-icon-l);background-color:var(--podium-cds-color-bg-disabled);border-radius:var(--podium-cds-size-border-radius-xl);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-transition:background-color var(--podium-cds-transition-duration-normal) var(--podium-cds-transition-timing-function-ease);transition:background-color var(--podium-cds-transition-duration-normal) var(--podium-cds-transition-timing-function-ease);}.css-1xkyzis .carousel-btn:hover:not(:disabled) .icon{background-color:var(--podium-cds-color-grey-300);}.css-1xkyzis .carousel-btn:disabled{color:var(--podium-cds-color-text-disabled);cursor:unset;}.css-1xkyzis .carousel-btn:disabled .icon{background-color:var(--podium-cds-color-bg-secondary);}.css-1xkyzis .carousel-btn:focus:not(:disabled){outline:0;}.css-1xkyzis .carousel-btn:focus:not(:focus-visible){box-shadow:0 0 0 2px var(--podium-cds-color-box-focus-ring);}.css-1xkyzis .carousel-btn:focus-visible{opacity:1;box-shadow:0 0 0 2px var(--podium-cds-color-box-focus-ring);}.css-1xkyzis .carousel-btn.focus-visible{opacity:1;box-shadow:0 0 0 2px var(--podium-cds-color-box-focus-ring);}.css-1xkyzis .carousel-btn.prev-btn.carousel-btn{left:var(--podium-cds-size-spacing-l);}.css-1xkyzis .carousel-btn.next-btn.carousel-btn{right:var(--podium-cds-size-spacing-l);}.css-1xkyzis .nav-btn-wrapper{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:end;-webkit-justify-content:flex-end;-ms-flex-pack:end;justify-content:flex-end;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-inline-start:var(--podium-cds-size-spacing-m);}.css-1xkyzis 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Website Tracking
50
100
Audit Score

You can’t measure what you don’t track. If you can’t measure it, you can’t improve it. Use analytics to track and analyze visitor insights. Set goals to measure and optimize performance. Leverage them all together to drive growth and boost your revenue.

Google Analytics / Tag Manager

Failed
High Effect

It helps you to track the performance of the various contents of your site. You check the audience behavior and demography of the audience. There is scope to understand the audience. It's an entirely free service.

Learn More

You can set up both Google Analytics and Google Tag Manager to help you collect valuable insights about your website’s traffic.

FB Pixel

Passed
Low Effect

This consists of a piece of code you need to incorporate in your site. It will target the audience who have visited your site, they will see ads on Facebook. It can track the conversion from your site, which can also improve your Facebook Ads experience.

Learn More

To learn more about the Meta Pixel and using Facebook for advertising, you can visit Facebook Business

Web Security
100
100
Audit Score

HTTPS

Passed
High Effect

It is directly associated with the security of your site, and for the audience. It will keep your site free from attacks and the audience find the sites safe, which are having SSL certificates.

Learn More

Secure Sockets Layer (SSL) is an extra layer of security for your website. Having an SSL certificate ensures that confidential information like passwords, credit card details, and other sensitive information gets encrypted before reaching the server.

HTTPS Test Results

We've identified that the site is running on https://nike.com/.

Recommendations

Take charge of the action items within these tabs to enhance the visual appeal of your website, improve its ranking in search results, and effectively transform more visitors into loyal customers.

On-Page SEO

Keyword Used in Page Title

Failed High Effect

The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.

Keywords in Meta Description

Failed Medium Effect

By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

Keyword Consistency

Failed Medium Effect

Ensure to use the keywords evenly all over the page. It must include title tag, description tag, image alt attribution, page URL, anchor texts of inbound and outbound links.

Keywords in Image Alt Attribute

Failed Low Effect

The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in site SEO of your keywords, as search engines are also AI, which use that text to understand the image.

Schema Markup

Failed Medium Effect

This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.

User Experience

Mobile Friendly

Failed High Effect

Mobile-friendly websites serve to enhance user experience and accessibility on smartphones and tablets. They ensure content is easily navigable, loads quickly, and remains readable without zooming. This fosters user engagement, boosts search engine ranking, and accommodates the growing trend of mobile web browsing, catering to a wider audience.

Mobile Compatibility

Failed Medium Effect

Ensure your site is free from embedded objects such as Silverlight, Java, or Flash. You can use them only in case of specific enhancement. It will make your site compatible for all devices.

Custom 404 Page

Failed Medium Effect

A generic “Page Not Found” error can spoil the user interest and they click away from your website. To encounter that, use a custom 404 page gives a better user experience. It will keep them engaged.

Web Performance

Page Size

Failed High Effect

Page size affects the speed of your website , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.

Browser Caching & Compression

Failed Medium Effect

Your site has very little time to impress the user; if that time is wasted on loading then the chance gets lower. The technology of Browser Caching and Compression will increase the speed of your site.

Iframe

Failed Low Effect

Iframes can cause problems on your web page because search engines will not crawl or index the content within them. Avoid Iframes whenever possible and use a Noframes tag if you must use them.

Inline CSS

Failed Medium Effect

Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Failed Medium Effect

Internal css is the css code which resides on the html page inside style tag. Internal css increases loading time since no page caching is possible for internal css. Try to put your css code in an external file.

Website Tracking

Google Analytics / Tag Manager

Failed High Effect

It helps you to track the performance of the various contents of your site. You check the audience behavior and demography of the audience. There is scope to understand the audience. It's an entirely free service.

Dear John Doe

Thank you for choosing us to conduct a comprehensive audit of your eCommerce website. We have diligently analyzed every aspect of your online store to identify strengths, weaknesses, and opportunities for improvement. Our audit aims to enhance your website’s performance, user experience, and ultimately drive greater conversions and sales.

Throughout the audit process, we evaluated crucial components, including website design, user interface, product listings, checkout process, SEO optimization, and more. We have carefully compiled our findings and recommendations to help you achieve your business objectives.

Our expert team has identified areas of excellence where your website excels and where it aligns with industry best practices. Additionally, we have pinpointed areas that could benefit from optimization or fine-tuning. Our detailed report includes actionable insights, specific strategies, and suggested improvements for each identified area.

The audit closure is not the end of our collaboration; rather, it is the beginning of a journey towards an enhanced eCommerce platform. We are committed to supporting you through the implementation of the recommended changes and continually refining your website’s performance.

If you have any questions or require further clarification on any aspect of the audit, our team is readily available to assist you. Your satisfaction is our priority, and we are eager to help you achieve your business goals and elevate your online presence.

Once again, thank you for entrusting us with the evaluation of your eCommerce website. We are confident that our insights will prove invaluable in maximizing your website’s potential and delivering an outstanding shopping experience to your valued customers.

Best Regards,
Mark
MySEOAuditor
support@myseoauditor.com | https://myseoauditor.com/ | 

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Mark
Mark
MySEOAuditor