Ecommerce Website Audit for firstcry.com

Identify what's preventing your website from growing and find a way to fix it so your visitors are engaged and motivated to buy!

On-Page SEO
62
100
Audit Score

On-Page SEO refers to all measures that can be taken directly within the website in order to improve its position in the search engine rankings. Examples of this include measures to optimize the content & source code, inserting keywords, improve the meta title and description tags.

Google Preview

Passed
Medium Effect

This is an example of what your Title Tag and Meta Description will look like in Google search results. While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com

https://firstcry.com

FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.

Meta Title & Description

Passed
Medium Effect

This is the piece of text that represents your content in the search results. It provides the information about the topic and context of your page. It will show up when any user shares your content on social media sites like Facebook or Twitter.

Meta Title & Description

Title Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com
Description FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.

Meta Keywords

Passed
Low Effect

Meta keywords used to be important for search engines, but now no impact on your rankings in major search engines like Google or Bing.

View Keywords

Keywords baby products, baby products online, baby products india, online shopping for kids, kids online shopping, baby online shopping, baby care products

Optimal Page Title Length

Failed
Medium Effect

Page Title is important for ranking, which can increase the clickable factors. It is important to consider that search engines only show 60 characters of the title. Try to conclude the whole or the major portion of the title between 60 characters.

Learn More

Optimizing it can help boost your search engine rankings.

Meta Description Length

Failed
Medium Effect

The description is used by search engines to describe your content in the search results. It will give a brief overview to the user about your content. It has a maximum of 156 characters.

View Description

Description FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.

Keyword Used in Page Title

Failed
High Effect

The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.

Brand in Page Title

Failed
Medium Effect

The best way to spread brand awareness is by putting your brand name in the page title. You can put the name of your brand at the end of the title. It will not spoil the meaning of the title at the same time it will increase brand awareness.

Recommendation

Add your brand/company name at the end of your meta title tag.

Learn More

In case someone is searching for your brand, then this strategy may help your website with discoverability. You can mention your brand name at the end for your title tag, About Us page, and Contact pages.

Keywords in Meta Description

Passed
Medium Effect

By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

Recommendation

A good description tag must include:
1. Description length must be below 156 characters.
2. Incorporate the keywords on which you wish to rank.
3. Always be clear about your targeted audience.
4. Do not use the same description for any other page.

Optimal Use of Keywords in H1 Tags

Passed
High Effect

H1 Tags also contribute in improving ranking and an effective SEO practice. It can help keep the attention of your targeted audience on your site.

Learn More

Due to their larger size on the page, H1 tags draw direct attention from your audience. Search engines will often take the H1 tag from your page and use it in the search results. In such cases, H1 tags with relevant keywords perform best.

Your Website Headings

Subheadings
  • H2

    Newborn & Baby Products Online Shopping in India

    Online Shopping for Kids at FirstCry.com

    FirstCry Parenting

    FirstCry Intellikit

    FirstCry Intellitots Preschool

    FirstCry India Offers

  • H3

Keyword Consistency

Passed
Medium Effect

Ensure to use the keywords evenly all over the page. It must include title tag, description tag, image alt attribution, page URL, anchor texts of inbound and outbound links.

Keywords Frequency Title Description <H>
FirstCry 34
products 18
Shopping 16
Parenting 14
baby 12
cart 12
Order 10
enter 9
delivery 8
kids 8
shopping 8
8
offers 8
Baby 7
Select 7

Keywords in Image Alt Attribute

Failed
Low Effect

The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in site SEO of your keywords, as search engines are also AI, which use that text to understand the image.

Learn More

Correctly describing your images using keywords helps visually impaired people using a text reader app to browse the web.

Alt Attribute

Failed
Medium Effect

This tag describes your visually impaired audience to understand the image. The audio search results of the search engine will read this Alt Attribute. You can add these tags using any SEO plugins, if your site is on WordPress.

Learn More

An Alt Attribute (alternative text) is a descriptive text added to an HTML image tag. It provides a brief description of the image content, enabling screen readers and search engines to understand the image's meaning for accessibility and SEO purposes.

WWW Resolve

Passed
High Effect

Search engine is an AI and runs to understand certain algorithms. The search engine will consider abc.com and www.abc.com different. www resolve can help you to get rid of the penalty for duplicacy.

Robots.txt

Passed
High Effect

In order to execute the indexing process, the special robots of search engines crawl through the web pages, but sometimes it may slow your pages. The Robots.txt file restricts or sets guidelines for the crawlers.

Learn More

Robots.txt is a text file on a website that provides instructions to web crawlers and search engine bots regarding which pages and directories they are allowed or disallowed to access and index. It helps control how search engines interact with a website's content. You can test your robots.txt file to see if it’s blocking your site from being crawled using Google's Robot.txt Tester.

Sitemap.xml

Passed
Medium Effect

This is to assist search engines to navigate through the various pages in your site. Site is generated automatically, if you are using any SEO plugin on your WordPress. Along with WordPress, Joomla and Drupal also have plugins or addons to create an automated sitemap.

Learn More

You can use a free service like XML-Sitemaps to create a sitemap.xml file.

Open Graph

Passed
Medium Effect

Open Graph tags are mostly used to control the link and URLs shared on social media sites. You can control what the content will be, when the link is shared, along with how it should be shown.

Learn More

Open Graph is a protocol developed by Facebook that allows website owners to control how their content appears when shared on social media platforms. It enables customizing titles, descriptions, and images for better presentation and engagement when links are shared on platforms like Facebook and X (Twitter).

Open Graph Result

Based on the raw tags, we constructed the following Open Graph properties
og:title Baby Products Online India: Newborn Baby Products & Kids Online Shopping at FirstCry.com
og:description FirstCry.com - India's Largest Online Store for newborn, baby & kids products. Shop from the best range of Toys, Diapers, Clothes, Footwear, Strollers, Car Seats, Furniture, Gifts, Books and more from the best baby brands with ✓Free Shipping ✓COD ✓Same Day & Next Day delivery options.
og:url https://www.firstcry.com/
og:image https://cdn.fcglcdn.com/brainbees/images/n/India_shopping_1080x1080.webp

Schema Markup

Failed
Medium Effect

This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.

Learn More

You can learn how to use schema by Schema.org. Additionally, you may verify your website’s schema with Google's Structured Data Testing Tool.

Your Website Schema Markup

The schema markup for Webpage, hentry, and Website has been excluded due to their basic nature. To achieve optimal results, refer to Schema.org to find the appropriate markup.

Sufficient Page Content

Passed
Low Effect

The crawlers of search engines always look over useful contents, which are relevant and unique. Search engines consider such content as complete and can fulfill the search intent. According to the data presented by SEMRush, average pages that rank on the top of Google search results are approximately 1890 words

User Experience
80
100
Audit Score

User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.

Mobile Friendly

Passed
High Effect

User Experience or UX is defined as any interaction a user makes with a product or service. The purpose of UX design is to build easy, efficient, relevant and a pleasing experience for the user.They act as a bridge to the customer and understand as well as fulfill the needs and expectations.

Learn More

Use Google's Mobile-Friendly Test Tool to learn how to make your website more mobile friendly.

Mobile Compatibility

Failed
Medium Effect

Ensure your site is free from embedded objects such as Silverlight, Java, or Flash. You can use them only in case of specific enhancement. It will make your site compatible for all devices.

Favicon

Passed
Medium Effect

Favicon is the small icon of the business or website, it increase the brand visibility. Consider adding Favicon, as it will help the user to bookmark your page.

Custom 404 Page

Passed
Medium Effect

A generic “Page Not Found” error can spoil the user interest and they click away from your website. To encounter that, use a custom 404 page gives a better user experience. It will keep them engaged..

Clear Purpose

Passed
Medium Effect

Communicate the website’s purpose and value proposition clearly to visitors. Intuitive Navigation: Ensure easy and logical navigation with a clear menu structure.

Readable Typography

Failed
Medium Effect

Use legible fonts and appropriate font sizes for easy reading.

Consistent Layout

Passed
Medium Effect

Maintain a consistent layout across pages to reduce cognitive load.

Image Optimization

Passed
Medium Effect

Optimize images to balance quality and loading speed.

Clear Call-to-Action (CTA)

Passed
Medium Effect

Make CTAs prominent and action-oriented to guide users.

User-Friendly Forms

Passed
Medium Effect

Keep forms concise and easy to complete with helpful error messages.

Web Performance
64
100
Audit Score

Web performance refers primarily to the speed at which a website loads. This is important because shorter load times improve the user experience for your site on all internet connections.

Page URL

Passed
Medium Effect

Keep your URLs short ( less than 15 characters ) and avoid long domain names when possible. A descriptive URL is better recognized by search engines.

Learn More

A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Page URL Length

We've identified that the URL length is 8 characters

Page Size

Passed
High Effect

Page size affects the speed of your website , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.

Recommendation

Use images with a small size and optimize their download with gzip. Use minified javascript and minified css files in the page to reduce page size.

Page Size

We've identified that the Page size is 105 KB

Google Page Speed

Failed
High Effect

The page speed can decide a whole lot of things. A higher loading time can give the user a chance to switch to a different site having similar information. This factor is vital for the SERP ranking.

Learn More

Google can help you to determine you page speed, visit Page Speed Insights Tool. There are other sites which you can use, GTmetrix and Pingdom.

Page Speed Results

About 50% of website visitors are likely to exit a site if the page doesn't load within a span of 3 seconds.
43 / 100
Desktop Speed
Lab Data
First Contentful Paint
Speed Index
Largest Contentful Paint
First Meaningful Paint
Time to Interactive
Cumulative Layout Shift
Opportunities
Opportunities Estimated Savings
1 Eliminate render-blocking resources
2 Reduce unused JavaScript
About 50% of mobile site visitors are likely to exit a site if the page doesn't load within a span of 3 seconds.
17 / 100
Mobile Speed
Lab Data
First Contentful Paint
Speed Index
Largest Contentful Paint
First Meaningful Paint
Time to Interactive
Cumulative Layout Shift
Opportunities
Opportunities Estimated Savings
1 Reduce initial server response time
2 Reduce unused JavaScript

Browser Caching & Compression

Passed
Medium Effect

Your site has very little time to impress the user; if that time is wasted on loading then the chance gets lower. The technology of Browser Caching and Compression will increase the speed of your site.

Learn More

You can learn more about this technology from Google's Page Speed Documentation or from GTmetrix Browser caching knowledgebase.

GZIP Compression

Passed
Medium Effect

Heavy and bigger files are the main huddle, it makes your site load slower. GZIP Compression will compress the files and allow a faster network transfer. It can significantly reduce the size by 30% and less for all webpage and web files.

GZIP Test Results

GZIP Compression is enabled. Your webpage is compressed from 105 KB to 28 KB

Embedded Objects

Passed
Low Effect

Embedded Objects such as Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines.

Iframe

Failed
Low Effect

Iframes can cause problems on your web page because search engines will not crawl or index the content within them. Avoid Iframes whenever possible and use a Noframes tag if you must use them.

DOC Type : <!DOCTYPE HTML>

Passed
Medium Effect

DOC Type is not an SEO factor, but it is checked for validating your web page. So set a doctype at your html page.

Depreciated HTML Tag

Passed
Medium Effect

Older HTML tags and attributes are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

Inline CSS

Failed
Medium Effect

Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Inline CSS Results

Oops! 126 Inline CSS found
Inline CSS
1 <iframe src="//www.googletagmanager.com/ns.html?id=GTM-NRHRWDQ" height="0" width="0" style="display: none; visibility: hidden"></iframe>
2 <div style="display: none;" class="fp_new"></div>
3 <div style="display: none;" class="gpb"></div>
4 <div class="ost" style="display: none;"></div>
5 <div class="text" style="margin-top: 9px;"></div>
6 <span class="loader" style="background-color: #fff !important;"></span>
7 <img style="height: 26px; margin-top: 2px; width: 26px;" src="//cdn.fcglcdn.com/brainbees/images/m/loader_m.gif" alt="Loader" title="Loader"/>
8 <li class="" id="geoLocation" onclick="locationShow()" style="display: none;"></li>
9 <div class="city-log" id="city_pin_data" style="display: none;"></div>
10 <li class="top_hed myacc_1" style="display:none;"></li>
11 <div class="ct_box" style="display: none;" id="EmptyCart"></div>
12 <div class="ct_msg_des_m lft" style="display: none"></div>
13 <div class="ct_msg_des lft" style="display: none" id="CartMsg"></div>
14 <div class="ct_box" style="display: none" id="SmallCart"></div>
15 <div class="small_mrp" style="float: left;"></div>
16 <div id="default-skin-demo2" style="float: left; max-height: 350px; overflow-x: hidden; width: 100%; background: url(//cdn.fcglcdn.com/brainbees/images/m/loader_m.gif) 50% 50% no-repeat; min-height: 50px;"></div>
17 <div id="cartBackground" style="height: 100%; left: 0px; position: fixed; top: 0px; width: 100%; opacity: 0.3; z-index: 21; display: none; background-image: none; background-attachment: scroll; background-color: #444; background: #888\9 !important background-position: 0px 0px; background-repeat: repeat; -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=80);" class="op" onclick="HideCart()"></div>
18 <div class="my_v_cart" style="top: 12%; display: none; z-index: 1001; position: fixed; left: 50%; position: fixed; width: 980px; margin-left: -490px;"></div>
19 <div class="sc_maindiv" style="margin: 0px auto;"></div>
20 <div class="sc_cs rgt" onclick="HideCart()" style="cursor: pointer;"></div>
21 <div class="cr_shopnow lft cw" id="fcr-delivery-msg" style="display: none;"></div>
22 <div class="sc_lft_noti lft" id="Cart_Message" style="display: none;"></div>
23 <div class="sc_rgt_undo rgt" id="Cart_Undo" style="display: none;"></div>
24 <div class="crs_main_div lft cw" id="productlist" style="height: 250px;"></div>
25 <div class="po_error lft" id="pinerr" style="display: none;"></div>
26 <div class="po_des_div lft" id="Cart_AfterPin" style="display: none; "></div>
27 <div class="po_cd lft" style="color: #333; font-size: 14px; margin: 0 0 7px; padding-top: 2px;"></div>
28 <div class="po_ep_div lft" style="padding-top: 2px;"></div>
29 <div class="lft" style="width: 90%"></div>
30 <span style="float: right; cursor: pointer; margin-top: 3px;" onclick="SetTxtPin()"></span>
31 <span style="float:left;"></span>
32 <span class="sprite-dto click-symbol1" id="cartVatIcon" style="cursor:pointer"></span>
33 <div class="po_rp lft cbs" style="clear: both;"></div>
34 <div class="cartemptybig" style="height: 270px; width: 67%; margin-left: 18%; float: left; text-align: center; font-size: 18px; margin-top: 200px;"></div>
35 <div id="Shortlist_Container" style="display: none;"></div>
36 <div class="crs_h5 lft cbs" style="border-right: 1px solid #eee"></div>
37 <div class="shortlistdata" style="float: left; padding-bottom: 50px; font-size: 18px; height: 430px; margin-top: 100px; padding-left: 240px; text-transform: capitalize; width: 67%;"></div>
38 <div id="notifyback" onclick="CartHideNotify(cart_notify)" style="height: 303px; width: 980px; position: absolute; z-index: 2; background: #444; opacity: 0.1; top: 122px; display: none;"></div>
39 <div pid="" id="cart_notify" class="notify_div" style="display: none;"></div>
40 <span style="display: none; margin-top: 2px !important;" class="error_pd lft" id="emailerr"></span>
41 <span style="display: none; margin-top: 1px !important;" class="error_pd lft mobileerr" id="mobileerr"></span>
42 <div id="cart_notif" class="notify_div" style="display: none"></div>
43 <div class="welcome_left_topheading" style="width:80%"></div>
44 <a href="//www.firstcry.com/termsofuse" target="_blank" rel="nofollow" style="color:#0000FF;text-decoration:underline;"></a>
45 <div id="cartprogressdiv" style="display: none;" onclick="HideCart()"></div>
46 <div id="cartInnerrProgressmaster" class="progressbarCss" style="background-color: black; height: 100%; left: 0; opacity: 0.2; overflow: hidden; position: fixed; text-align: center; top: 0; width: 100%; z-index: 1000000;"></div>
47 <div class="lft cp" id="loadingmaster" style="background-color: white; position: fixed; z-index: 1000000; text-align: center; width: 45px; height: 37px; top: 0px; left: -20px; border-radius: 10px; margin-top: 20%; margin-left: 50%; padding-top: 5px;"></div>
48 <img src="//cdn.fcglcdn.com/brainbees/images/m/loader_m.gif" style="width: auto !important;">
49 <div id="master-pin" style="display: none"></div>
50 <div class="pin_tnks" style="display: none;"></div>
51 <span class="pin_err" style="display: none"></span>
52 <div id="fillCI" class="pec sec" style="display: none;"></div>
53 <div id="errmsg" class="errorMsg" style="display: none;"></div>
54 <div id="showCI" class="pec" style="display: none"></div>
55 <div id="cindex" style="display: none;"></div>
56 <div class="overlay-bg-block" style="display:none"></div>
57 <div class="loaction-pop-up-back show-location" id="NonLoginLocation" style="display:none"></div>
58 <div class="decorated block-choose" id="orpincode" style="display: none;"></div>
59 <div class="mrg-btm block-choose" id="epincode" style="display: none;"></div>
60 <span class="error-mesg R12_red non-blk geoerr" style="display:none"></span>
61 <div class="loaction-pop-up-back second-pop" id="LoginLocation" style="display:none"></div>
62 <span class="error-mesg R12_red non-blk geoerr" style="display:none"></span>
63 <div class="full-width-slider" style="margin-bottom:0"></div>
64 <div id="new-boutique" class="partition _home_fc_loadA" style="background-color:#eee;position:relative;top:-5px;"></div>
65 <div style="width: 1234px; padding:31px 50px 26px; position: relative; z-index: 4;margin-bottom:0;" class="fashion-Stage1 liquid_width_main img-fa"></div>
66 <a href="/boutiques?ref2=homepage" target="_self" style="display: none"></a>
67 <div class="block1" onclick="appdownload();" style="cursor: pointer" alt="FirstCry Mobile App" title="FirstCry Mobile App"></div>
68 <div class="block1 mid-block" style="overflow: hidden;"></div>
69 <div class="block1 last-block" onclick="rr();" style="cursor: pointer;" alt="Register & Get Coupons worth Rs. 2500" title="Register & Get Coupons worth Rs. 2500"></div>
70 <div class="liquid_width_main" style="margin: 0 auto 20px auto;max-width: 100%;"></div>
71 <div class="_home_mque" style="display: block;"></div>
72 <img border="0" alt="brandstrip1208-2" id="hbrnd" usemap="#Map" data-src="//cdn.fcglcdn.com/brainbees/banners/brandstrip1208-3-new-19-08-19.jpg" style="display: inline; vertical-align: top;" "brands"title ="Brands">
73 <div class="quick-section" id="quickreorder" style="display:none"></div>
74 <div class="quick-block-white" style="display:none"></div>
75 <iframe id="cntryfrm" style="display: none;"></iframe>
76 <div class="rtb-img" onclick="window.location.href='//www.firstcry.com/returnpolicy'" style="cursor:pointer"></div>
77 <div class="hdr kids-hdr" style="height:32px;" ></div>
78 <div class="frace" style="margin-top:20px;"></div>
79 <div style="position: relative; z-index: 1;"></div>
80 <div class="welcome_firstcary_popup" style="display: none"></div>
81 <iframe frameborder="0" scrolling="no" src="" id="main-con1" style="position: fixed; height: 554px; width: 935px; margin-left: -465px; margin-top: 0px; left: 50%; top: 5%; display:none;"></iframe>
82 <div style="height: 100%; left: 0px; position: fixed; text-align: center; top: 0px; width: 100%; z-index: 11; display: none;" id="divRatingReviewPop"></div>
83 <div onclick="closePopup();" style="background: none repeat scroll 0% 0% rgba(0, 0, 0, 0.8) ! important; left: 0px; opacity: 0.6; position: absolute; top: 0px; width: 100%; z-index: -1; height: 3455px;" id="backtransperent"></div>
84 <div id="btstrpDisableTabs" style="width: 100%; position: absolute; top: 0px; left: 0px; z-index: 90; display: block;"></div>
85 <li class="cl_pa" id="recv" data-footer="3" style="display: none;"></li>
86 <div id="btmstripQVpopup" class="btm_p_firstcary_popup lft" style="background-color:#FFF;width=100px"></div>
87 <div class="btm_close_icon" id="close" onclick="fnhideComnQuickViewPopup();" style="margin-top: 0px;"></div>
88 <div style="display: none" class="btm_li_lft_arw btm_sl_arw sprite_list lft" onclick="javascript:fnprevnextqvpopup(0);"></div>
89 <div style="display: none" class="btm_li_rgt_arw btm_sl_arw sprite_list rgt" onclick="javascript:fnprevnextqvpopup(1);"></div>
90 <div class="loadqvprog" style="display: none;"></div>
91 <img src='//cdn.fcglcdn.com/brainbees/images/LodingCart.gif' alt='Loading ...' title='Loading ...' style="position: absolute; top: 44%; left: 46%;" />
92 <iframe id="btmstripfrmQuickView" src="//www.firstcry.com/offers/blankcontent" scrolling="no" style="margin-top: 0px; border: none; height: 510px; width: 900px;"></iframe>
93 <div class="cpn_qv_overlay" style="display: none;"></div>
94 <div class="cop_sec_ld_spn" style="display: none;"></div>
95 <div class="cop_sec_sall" style="display: none;"></div>
96 <div onclick="BSLeftArr(this);" id="prev1" class="prev_b sprite-btm btm_arw lft prev_b_dis" style="visibility: hidden;"></div>
97 <div onclick="BSRightArr(this);" id="next1" class="next_b sprite-btm btm_arw rgt next_b_dis" style="right: 0px; visibility: hidden;"></div>
98 <div style="display: none;" class="lft fw dcom sh_sec_hall"></div>
99 <div class="sh_sec_ld_spn" style="display: none;"></div>
100 <div style="display: none;" class="lft sh_sec_sall"></div>
101 <div id="prev2" class="prev_b nsc sprite-btm btm_arw lft shreprev_b prev_b_dis" style="visibility: hidden;"></div>
102 <div class="bt_ad" style="display: none;"></div>
103 <div id="next2" class="next_b nsc sprite-btm btm_arw rgt shrenext_b next_b_dis" style="visibility: hidden;"></div>
104 <span id="lnksh_secSeAll" style="cursor: pointer;"></span>
105 <div style="display: none" class="lft fw dcom recv_sec_hall"></div>
106 <div class="recv_sec_ld_spn" style="display: none;"></div>
107 <div style="display: none;" class="lft recv_sec_sall"></div>
108 <div id="prev3" class="prev_b nsc sprite-btm btm_arw lft shreprev_b prev_b_dis" style="visibility: hidden;"></div>
109 <div class="bt_ad" style="display: none;"></div>
110 <div id="next3" class="next_b nsc sprite-btm btm_arw rgt shrenext_b next_b_dis" style="visibility: hidden;"></div>
111 <span id="lnkrecv_secSeAll" style="cursor: pointer;"></span>
112 <div style="display: none" class="lft fw dcom qcro_sec_hall"></div>
113 <div class="qcro_sec_ld_spn" style="display: none; margin-top: 8%;"></div>
114 <div style="display: block;" class="lft qcro_sec_sall"></div>
115 <div class="prev_b nsc sprite-btm btm_arw lft shreprev_b prev_b_dis" style="visibility: hidden;"></div>
116 <div class="bt_ad" style="display: none;"></div>
117 <div class="next_b nsc sprite-btm btm_arw rgt shrenext_b next_b_dis" style="visibility: hidden;"></div>
118 <span id="lnkqcro_secSeAll" style="cursor: pointer;"></span>
119 <a href="//www.firstcry.com/contactus?qtype=orderhistoryvisit" style="color:blue;text-decoration: underline;" target="_blank" aria-label="Order History"></a>
120 <div id="divbankemipop" style="z-index: 1002"></div>
121 <iframe style="height: 640px;" frameborder="0" scrolling="no" id="iframeemi" src="//www.firstcry.com/offers/blankcontent"></iframe>
122 <div class="cpnCode_popup_section" style="display:none"></div>
123 <div class="wdth50 cpnCopied_box J14SB_42 cl_27 br_27" style="display:none"></div>
124 <div class="toShare_click_block" style="display:none;"></div>
125 <div class="cpncode_invalid_popup_section" style="display:none"></div>
126 <div class="cpncode_exprd_popup_section" style="display:none"></div>

Internal CSS

Failed
Medium Effect

Internal css is the css code which resides on the html page inside style tag. Internal css increases loading time since no page caching is possible for internal css. Try to put your css code in an external file.

Internal CSS Results

Oops! 1 Internal CSS found
Internal CSS
1 <style media="screen">#Cart_PlaceOrder {box-sizing: border-box;}</style>

Home Page
64
100
Audit Score

The home page is of utmost importance in an eCommerce website as it serves as the first point of contact for visitors. It creates the initial impression and sets the tone for the entire shopping experience. An engaging and well-designed home page can capture user’s attention, showcase featured products, promote special offers, and guide customers to explore further, ultimately driving conversions and sales.

Clear Branding and Logo

Passed
Medium Effect

Clear branding and logo refer to the consistent use of a distinct brand identity across an eCommerce website. This includes using the company's logo prominently on the site, maintaining brand colors and typography, and ensuring that the overall design aligns with the brand's values and image. Clear branding strengthens brand recognition and trust among customers.

Attractive Hero Banner or Slider

Passed
Medium Effect

An attractive hero banner or slider is a visually appealing and prominent section at the top of a webpage, often the homepage of an eCommerce website. It showcases captivating images or slides that highlight key messages, featured products, or current promotions. The hero banner/slider is designed to instantly grab visitor's attention and encourage them to explore further.

Intuitive Navigation

Passed
Medium Effect

Intuitive navigation refers to a website's user interface design that is easy to understand and use, allowing visitors to find information or products effortlessly. It involves well-organized menus, clear links, and logical placement of content, ensuring a seamless and user-friendly browsing experience.

Clear and Concise Value Proposition

Failed
Medium Effect

A clear and concise value proposition is a brief statement that communicates the unique benefits and advantages a product or service offers to customers. It articulates why a customer should choose that particular product or service over competitors. A compelling value proposition helps to attract and retain customers by addressing their needs and solving their problems effectively.

Prominent Call-to-Action Buttons

Passed
Medium Effect

Prominent call-to-action (CTA) buttons are eye-catching and strategically placed buttons on a website that prompt users to take specific actions, such as "Buy Now," "Sign Up," or "Learn More." They are designed to stand out from other elements and encourage visitors to engage, make a purchase, or complete desired conversions.

Featured Content or Blog Section

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Medium Effect

A featured content or blog section on a website is a dedicated area that Share valuable blog posts or articles related to your products.It offers relevant and engaging content to visitors, showcases expertise, and helps with SEO. The section often keeps users updated on industry trends and encourages repeat visits.

Special Announcement Bar(if applicable)

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Medium Effect

A special announcement bar is a horizontal section displayed prominently on a website to convey important messages or announcements. It can be used to notify customers about limited-time offers, sales, shipping updates, or any urgent information. The bar is attention-grabbing and remains visible across multiple pages, ensuring maximum visibility for the announcement.

Deals Countdown Timer (if applicable)

Passed
Medium Effect

A deals countdown timer is a visual element on an eCommerce website that displays a ticking clock or countdown to create urgency and encourage customers to take immediate action. It is commonly used for limited-time promotions or sales to motivate users to make a purchase before the offer expires, driving higher conversions and sales.

Site Search
84
100
Audit Score

Site search is a fundamental aspect of any successful eCommerce website. It directly impacts user experience, conversion rates, and customer satisfaction. By investing in a powerful and user-friendly search feature, you can significantly improve the overall performance of your eCommerce site and increase your chances of success in the competitive online market.

Auto-Suggestions and Autocomplete

Passed
Medium Effect

Auto-suggestions and autocomplete are features commonly found in search bars or text input fields. Auto-suggestions dynamically display relevant search queries or product names as users type, helping them find what they're looking for faster. Autocomplete predicts and completes the search query, reducing typing effort and improving the accuracy of the search results.

Spell Correction and Synonyms

Passed
Medium Effect

Spell correction and synonyms are search functionality enhancements. Spell correction automatically corrects misspelled search queries, ensuring users receive relevant results. Synonyms expand the search scope by considering related terms, so even if users use different words, the search engine can still find relevant content or products.

Search Filters & Result page

Passed
Medium Effect

Search filters on an eCommerce website allow users to refine search results by specific criteria like price range, brand, color, and more, helping them find relevant products quickly. The search result page displays products matching the search query, presenting images, prices, and other details in a grid layout for easy comparison and selection.

No Results Message

Failed
Medium Effect

A "No Results Message" is a notification displayed on a website's search result page when the user's query does not match any products or content. It informs the user that there are no matching results and may offer suggestions or alternative search terms to help them find what they are looking for.

Product Category Page
84
100
Audit Score

The product category page is crucial in an eCommerce website as it helps organize and present products in a structured manner. It enables easy navigation and enhances the user experience, allowing customers to discover products efficiently. By grouping related items, it simplifies the search process and encourages customers to explore more, increasing the chances of making a purchase and contributing to higher conversion rates.

Clear Category Names and Hierarchy

Passed
Medium Effect

Clear category names and hierarchy refer to the organization and labeling of product categories in an eCommerce website. Each category should have a descriptive name that accurately represents the products it contains. Hierarchy involves structuring categories in a logical order, making it easier for users to navigate and understand the relationship between different product groups.

High-Quality Category Images

Passed
Medium Effect

High-quality category images refer to visually appealing and well-composed pictures representing product categories on an eCommerce website. These images should be clear, sharp, and properly optimized for fast loading. Using high-quality images enhances the overall aesthetic appeal of the website and attracts customers to explore specific product categories.

Prominent Category Headings

Passed
Medium Effect

Prominent category headings are clear and visually emphasized titles used on an eCommerce website's category pages. They immediately draw users' attention and provide a quick understanding of the content or products within the category. These headings make navigation easier, enhance user experience, and help customers find specific product groups more efficiently.

Clear Call-to-Action (CTA)

Passed
Medium Effect

A clear call-to-action (CTA) is a direct and compelling instruction designed to prompt users to take a specific action. It typically appears as a button or link on a website, guiding visitors to perform tasks such as "Buy Now," "Sign Up," or "Learn More." A clear CTA enhances user engagement and drives conversions.

Breadcrumb Navigation

Passed
Medium Effect

Breadcrumb navigation is a navigational aid on a website that displays the hierarchical path leading back to the homepage or main category page. It helps users understand their current location within the website's structure and enables easy navigation to higher-level pages, enhancing user experience and reducing the number of steps needed to return to previous pages.

Limited Scroll

Failed
Medium Effect

In an eCommerce website, limited scroll refers to displaying a finite number of products or content on a single page to prevent endless scrolling. It presents a manageable selection of items, making it easier for users to view and compare products. Pagination or load more buttons are often used to access additional products.

Product Listing Page
60
100
Audit Score

The product listing page displays a variety of items within a specific category, with each product having its own name, photograph, and price. An effective product listing page will attract the attention of visitors, increase clicks to individual product pages, and result in more sales.

Clear and Descriptive Product Titles

Passed
Medium Effect

Clear and descriptive product titles are concise and informative names given to each item in an eCommerce store. They accurately represent the product, its main features, and key attributes, making it easy for customers to understand what the product is and quickly identify if it meets their needs or interests.

Concise Product Descriptions

Failed
Medium Effect

Concise product descriptions are brief and to-the-point explanations of the key features, benefits, and specifications of a product. They provide enough information for customers to understand the product's value proposition without overwhelming them with unnecessary details, helping to capture their interest and encourage them to explore further or make a purchase.

High-Quality Product Images

Passed
Medium Effect

High-quality product images refer to visually appealing and professionally taken photographs that showcase products in detail. They have sharp resolution, accurate colors, and multiple angles to provide customers with a clear and realistic view of the product. High-quality images build trust, enhance product perception, and increase the likelihood of making a purchase.

Visible Product Prices

Passed
Medium Effect

Visible product prices refer to displaying the cost of products clearly and prominently on an eCommerce website. It ensures that customers can quickly and easily see the price of each item without having to search extensively. Visible prices improve transparency, aid in price comparison, and help customers make informed purchase decisions.

Pagination or Load More Button

Failed
Medium Effect

Pagination or load more button are methods used to manage the display of large product lists on an eCommerce website. Pagination divides the products into multiple pages, while the load more button dynamically loads additional products as users scroll down. These techniques help improve page loading speed and provide a more organized and user-friendly browsing experience.

SEO Optimization

Passed
Medium Effect

SEO optimization in an eCommerce website refers to the practice of implementing strategies to improve the site's visibility on search engines. It involves optimizing product pages, meta tags, URLs, and content to rank higher in search results. The goal is to attract relevant organic traffic and increase the chances of converting visitors into customers.

Cross-Selling Opportunities

Failed
Medium Effect

Cross-selling opportunities refer to the practice of suggesting related or complementary products to customers based on their current selection or purchase. This strategy aims to encourage customers to buy additional items that complement their main purchase, increasing the average order value and enhancing the overall shopping experience by offering relevant and valuable product recommendations.

Product Videos

Passed
Medium Effect

Product videos are visual content showcasing a product's features, functionality, and benefits through video format. They provide a more immersive and dynamic way for customers to understand the product and its use cases. Product videos can be used on eCommerce websites to enhance product descriptions, increase engagement, and influence purchasing decisions.

Free Shipping

Failed
Medium Effect

Free shipping refers to a promotional offer in which the cost of shipping a product is waived, and the seller bears the shipping expenses instead of passing them on to the customer. It is a popular marketing strategy to attract customers and increase sales by eliminating the additional cost of shipping for the buyer.

FAQ’s

Passed
Medium Effect

FAQs (Frequently Asked Questions) are a list of common queries and their corresponding answers provided on a website. They aim to address potential concerns and provide helpful information to users. FAQs help users quickly find solutions to their queries without the need to contact customer support, improving user experience and reducing support requests.

Cart & Checkout
67
100
Audit Score

The cart and checkout pages are of utmost importance in an eCommerce website as they directly impact the conversion process. The cart page allows users to review and modify their selected items before proceeding to checkout. The checkout page is the final step where users make a purchase. Optimizing these pages ensures a seamless and secure buying experience, reducing cart abandonment and increasing sales.

Visible Cart Icon

Passed
Medium Effect

A visible cart icon is a small, recognizable symbol, typically represented as a shopping cart, that is displayed on an eCommerce website. It is usually placed in a prominent location, such as the top right corner of the page, and serves as a visual indicator of the user's current shopping cart status, showing the number of items added to the cart.

Product Details

Passed
Medium Effect

Product details provide comprehensive information about a product's features, specifications, and attributes. They include details such as product name, brand, dimensions, materials, colors, usage instructions, and any other relevant information. Product details help customers make informed purchase decisions by offering a clear understanding of what the product offers and its suitability for their needs.

Update and Remove Options

Failed
Medium Effect

Update and remove options on the cart page allow users to modify the contents of their shopping cart. The "update" option enables users to change the quantity of items, while the "remove" option lets them delete unwanted products. These options offer flexibility and convenience, ensuring users have control over their cart contents before proceeding to checkout.

Continue Shopping CTA

Failed
Medium Effect

The "Continue Shopping" call-to-action (CTA) is a button or link on the cart page that redirects users back to the online store to continue browsing products. It encourages users to explore more items, increases engagement, and provides a seamless shopping experience, allowing customers to add more products before finalizing their purchase.

Promo Code Field

Passed
Medium Effect

The promo code field is a text input box on the cart or checkout page where users can enter a special code to apply discounts or promotions to their order. Customers can redeem valid promo codes to receive discounts, free shipping, or other promotional offers, encouraging them to complete their purchase.

User-Friendly Form

Passed
Medium Effect

A user-friendly form is a well-designed and intuitive input interface that simplifies the process of entering information. It minimizes the number of required fields, provides clear labels and instructions, uses logical formatting, and offers error validation. A user-friendly form enhances the user experience, reduces form abandonment, and increases form completion rates.

Guest Checkout Option

Passed
Medium Effect

A guest checkout option allows customers to make a purchase on an eCommerce website without creating an account. It eliminates the need for users to register or log in, streamlining the checkout process and reducing friction. The guest checkout option provides a faster and more convenient way for first-time customers to complete their purchase.

Secure Payment Icons

Passed
Medium Effect

Secure payment icons are visual representations of trusted and reputable payment methods displayed on an eCommerce website's checkout page. These icons, such as Visa, Mastercard, PayPal, or SSL certificates, assure customers that their payment information is protected and the transaction is secure, increasing confidence and trust during the payment process.

Shipping Options

Failed
Medium Effect

Shipping options refer to the various delivery methods available for customers to choose from during the checkout process on an eCommerce website. These options may include standard shipping, express shipping, overnight delivery, or international shipping, each with its associated costs and estimated delivery times, providing customers with flexibility and choice.

Order Summary

Passed
Medium Effect

An order summary is a concise and comprehensive overview of a customer's selected items, prices, and total cost displayed on the checkout page before completing a purchase. It allows customers to review their order details and ensures accuracy before proceeding with the transaction.

Error Handling

Failed
Medium Effect

Error handling refers to the process of identifying and managing errors that occur during the use of a website or application. It involves providing clear error messages to users, guiding them on how to correct issues, and ensuring a smooth and frustration-free user experience in the event of errors or input mistakes.

Progress Indicators

Passed
Medium Effect

Progress indicators are visual elements that show users the completion status of a multi-step process, such as a checkout or form submission. They provide a clear indication of the user's progress and help manage user expectations, making the experience more transparent and reducing uncertainty during lengthy or complex tasks.

Trust Seals

Passed
Medium Effect

Display security and trust seals to instill confidence in the payment process. Trust seals are visual symbols or badges displayed on a website to assure visitors of the site's security and trustworthiness. These seals are often provided by reputable security companies or organizations and indicate that the website is safe to use for transactions, protecting users' personal information and financial data. Displaying trust seals helps build confidence and credibility among customers.

Exit-intent Popups

Failed
Medium Effect

Utilize Exit-Intent popups to provide customers with a discount or incentive when they show signs of abandoning their purchase before completing the order. This approach aims to persuade them to finalize the transaction and increase the likelihood of completing the purchase.

Abandoned Cart Email

Passed
Medium Effect

An abandoned cart email is a follow-up email sent to customers who added items to their shopping cart but did not complete the purchase. It reminds them of the abandoned items and may offer incentives, discounts, or a call-to-action to encourage them to return to the website and complete the purchase.

Confirmation Page
67
100
Audit Score

Your confirmation page presents a great opportunity to build customer loyalty and get more from your customers. Unfortunately, many eCommerce stores neglect this chance. To make sure you don’t miss out, follow these simple steps! Thanking customers for their purchase and providing them with order information is a good start, but there’s so much more that can be done.

Order Confirmation Email

Passed
Medium Effect

An order confirmation email is sent to customers after they have successfully completed a purchase on an eCommerce website. It serves as a receipt, providing details of the order, including the purchased items, quantities, total cost, shipping information, and order number, confirming that the transaction was successful.

Delivery Updates

Passed
Medium Effect

Delivery updates are notifications sent to customers during the shipping process to keep them informed about the status of their order. These updates include information on order processing, shipment tracking, estimated delivery date, and any potential delays, ensuring customers are aware of their order’s progress and delivery timing.

Customer Support Information

Failed
Medium Effect

Customer support information refers to contact details and resources provided to customers for assistance or inquiries. It includes phone numbers, email addresses, live chat support, and frequently asked questions (FAQs). Accessible customer support information ensures customers can easily reach out for help, enhancing their satisfaction and resolving any issues they may encounter.

Website Tracking
75
100
Audit Score

You can’t measure what you don’t track. If you can’t measure it, you can’t improve it. Use analytics to track and analyze visitor insights. Set goals to measure and optimize performance. Leverage them all together to drive growth and boost your revenue.

Google Analytics / Tag Manager

Passed
High Effect

It helps you to track the performance of the various contents of your site. You check the audience behavior and demography of the audience. There is scope to understand the audience. It's an entirely free service.

Learn More

You can set up both Google Analytics and Google Tag Manager to help you collect valuable insights about your website’s traffic.

FB Pixel

Failed
Low Effect

This consists of a piece of code you need to incorporate in your site. It will target the audience who have visited your site, they will see ads on Facebook. It can track the conversion from your site, which can also improve your Facebook Ads experience.

Learn More

To learn more about the Meta Pixel and using Facebook for advertising, you can visit Facebook Business

Note : You can check the Facebook pixel using the Facebook Pixel helper, as the Google Tag Manager Code is already installed.

Google / Bing Anlaytics Goals

Passed
Medium Effect

In Google Analytics, you can put up "Goals," which are the actions you want your users to take (such as complete a sale). Google then tracks these conversions, allowing you to make educated judgments regarding your ad campaigns, sales pitch, and offers.

User testing Tools / Heat Maps

Passed
Medium Effect

User testing and heat map tracking provide information on how your users engage with your website and help you understand how they interact with your content. This includes where they click as well as how far down they scroll. With this information in hand, you can optimise your website for a better user experience and higher conversion rates.

Web Security
67
100
Audit Score

Securing a website from malfunctions, phishing, cyber crimes, or cyber-attacks to prevent data loss for the company or its clients is known as web security. Regularly scanning a website for vulnerabilities or conducting security tests is essential to safeguard against theft or loss caused by digital hackers.

HTTPS

Passed
High Effect

It is directly associated with the security of your site, and for the audience. It will keep your site free from attacks and the audience find the sites safe, which are having SSL certificates.

Learn More

Secure Sockets Layer (SSL) is an extra layer of security for your website. Having an SSL certificate ensures that confidential information like passwords, credit card details, and other sensitive information gets encrypted before reaching the server.

HTTPS Test Results

We've identified that the site is running on https://firstcry.com/.

CAPTCHA

Failed
Medium Effect

A system for identifying if humans or bots are inputting info on your landing page forms. The benefit of installing CAPTCHA is that you’ll reduce unwanted actions by bots from spam emails to injection attacks on your forms.

Use Content Delivery Network

Passed
Medium Effect

CDN refers to "content delivery network," and it’s designed to make your landing page load faster. It does this by caching information from your landing page. The network then serves the cached information from a server that’s in close physical proximity to your visitor, which speeds up load times. Faster load times result in an improved user experience and better SEO.

Legal
86
100
Audit Score

Ensure the compliance of your website with national and international laws, rules, and regulations to safeguard your business.

GDPR

Failed
Medium Effect

The General Data Protection Regulation (GDPR) is a comprehensive data protection law enacted by the European Union (EU) to enhance privacy rights and data protection for EU citizens. It regulates how organizations collect, process, and store personal data, and grants individuals greater control over their data, imposing strict penalties for non-compliance.

Privacy Policy

Passed
Medium Effect

Privacy Policy is a legal document that informs users about the collection, use, and disclosure of their personal information when they interact with a website or service. It outlines the data collected, purpose, rights, and measures taken to protect user privacy, ensuring transparency and compliance with privacy laws.

Terms & Conditions

Passed
Medium Effect

Terms and Conditions, often referred to as T&C or Terms of Service (ToS), are legal agreements that set out the rules, rights, and responsibilities governing the use of a website or service. They outline the terms users must adhere to when accessing the platform, providing clarity on the relationship between users and the company.

Shipping Policy

Passed
Medium Effect

A shipping policy builds trust by letting your users know upfront all the details of how you handle shipping. This includes specifics such as handling time, what carrier you use to ship, what shipping options you offer, and more.

Return & Exchange Policy

Passed
Medium Effect

Your website should clearly state your return and exchange policy. Displaying this policy prominently helps build trust, and it boosts conversions by making people feel more confident about purchasing goods and services through your business.

Website Copyright

Passed
Medium Effect

Website copyright refers to the legal protection granted to original creative content published on a website. It gives the website owner exclusive rights to control how the content is reproduced, distributed, and displayed. Unauthorized use or reproduction of copyrighted materials can result in legal action under copyright laws to protect the creator’s intellectual property.

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