Google Business Profile Audit for Steam Packet Inn

Uncover the obstacles hindering your business growth and unlock the potential to boost your revenue by 5X! Take action to enhance your Google Business Profile listing and tap into uncharted opportunities for success.

Steam Packet Inn

(1047)

Generated By

Generated For

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Audit Intro

Hi Mathew ,

In the digital age, a strong online presence is vital for businesses looking to thrive in the local market. As more and more customers turn to search engines to find local products and services, having an optimized website that ranks well in local searches is crucial. This is where Local SEO (Search Engine Optimization) plays a pivotal role.

A Local SEO website audit is an indispensable tool for businesses seeking to identify areas of improvement, capitalize on opportunities, and maximize their online visibility. In this audit, various aspects of your website and its online presence are meticulously analyzed, allowing you to make data-driven decisions to attract more local customers.

With an ever-growing pool of competitors in the digital realm, your website needs to stand out from the crowd to capture the attention of potential customers. A Local SEO website audit examines critical factors such as website structure, on-page optimization, local citations, customer reviews, social media presence, and more. By addressing these elements, your website can not only rank better on search engines but also create a positive and lasting impression on visitors.

In this comprehensive Local SEO website audit, we delve into the various facets that impact your website’s performance in local searches. Armed with the insights gained from this audit, you can make strategic improvements to your website, resulting in increased traffic, improved search rankings, and higher conversion rates.

As we navigate through the audit process, we will unlock hidden potential and highlight areas of strength that your website possesses. Let’s work together to ensure your website is equipped to connect with local customers effectively, propelling your business towards success in the competitive digital landscape.

Capture the attention of prospective customers through free Google listing

Your Google Business Profile emerges precisely when people are seeking your business or similar ones on Google Search or Maps. With Google Business Profile, managing and enhancing your Business Profile is simple, enabling you to distinguish yourself and attract more customers.

The correctness and uniformity of your business name and contact details play a pivotal role in local ranking. Here is the information we discovered on your Google Business Profile (GBP).

  • Business Name

    Steam Packet Inn

  • Location

    St Peter's Quay, Totnes TQ9 5EW, UK

  • Phone

    +44 1803 863880

  • Website

    http://www.steampacketinn.co.uk/

location

Steam Packet Inn

(1047)

GBP Ranking Factors

After a thorough examination of your Google Business Profile (GBP), we evaluated its optimization level. Here's a brief summary of how you performed on several crucial local ranking factors.

  • Categories
    Passed

    Selecting the appropriate business category enables Google to precisely categorize your business, facilitating its discovery for relevant search queries.

  • Business Website
    Passed

    Having a website for your business allows prospects to grasp what you offer and determine if you're the right fit for their needs.

  • Reviews
    (1047) Passed

    Customer reviews provide the social proof required to establish trust and persuade people to purchase your products or services. Businesses lacking reviews or receiving negative ones often experience minimal or no inquiries.

  • Ratings
    (4.4) Passed

    Your local SEO and click-through rates can be significantly influenced by the quality and quantity of Google reviews. Boosting your rating can have a positive impact, driving more clicks to your business.

  • Photos
    Passed

    Based on Google's data, businesses that incorporate photos into their listings experience a 44% increase in requests for directions and a 35% rise in click-throughs to their website.

  • Phone Number
    Passed

    Having a phone number for your business is crucial. By using your business phone number, prospects can easily get in touch and interact with you to inquire about what they need and explore the solutions you offer.

Google Business Profile
100
100
Audit Score

Leverage your Google Business Profile listing to convert profile viewers into valuable leads and customers. Optimize it for increased visibility and online traffic, while also driving physical foot traffic to your offline location.

Business Name

Passed
High Effect

Enhancing your search visibility is possible by maintaining a consistent and accurate name on your Google Business Profile. This ensures that prospects and customers can easily locate your listing.

Learn More

Learn more about the guidelines for representing your business on Google here.

Your Business Name

Steam Packet Inn

Address

Passed
High Effect

By providing the correct address, you facilitate easy navigation for your foot traffic to find your business location effortlessly. Consistency in using the same address across all online listings is crucial as it helps search engines determine which listings to display in geo-targeted search results.

Learn More

Learn more about the guidelines for representing your business on Google here.

Your Address

St Peter's Quay, Totnes TQ9 5EW, UK

Phone

Passed
High Effect

Providing an accurate local number helps Google verify your listing, but also offers users a reliable contact to directly connect with your business when needed.

Recommendation

Please include your local telephone number, the one that directly connects to your business. Whenever possible, avoid using toll-free numbers, numbers that route to call centers, or any non-local numbers.

Learn More

Learn more about the guidelines for representing your business on Google here.

Your Business Phone

+44 1803 863880

Website/URL

Passed
High Effect

Including a website link/URL in your listing significantly boosts targeted traffic to your website.

Learn More

Learn more about it here.

Your Business Website / URL

http://www.steampacketinn.co.uk/

Business Hours

Passed
High Effect

Offering your business hours, whenever applicable, allows customers to be informed about your company's operational status—whether open or closed. Listing your business hours effectively addresses common customer service inquiries regarding your business's days and hours of operation.

Learn More

Learn more about guidelines for representing your business on Google here.

Your Business Hours

Monday
8:00 AM – 11:00 PM
Tuesday
8:00 AM – 11:00 PM
Wednesday
8:00 AM – 11:00 PM
Thursday
8:00 AM – 11:00 PM
Friday
8:00 AM – 11:00 PM
Saturday
8:00 AM – 11:00 PM
Sunday
8:30 AM – 10:00 PM

Business Category

Passed
High Effect

Selecting the appropriate business category aids Google in precisely categorizing your business, resulting in easier discovery for relevant search queries.

Learn More

Learn more about how best to manage a Google Business Profile category here.

Your Business Category

lodging,restaurant,food,bar

Photos

Passed
High Effect

Enhancing engagement with prospects is achieved by uploading photos of your products, services, and location. According to Google, businesses that include photos in their listings witness a 44% increase in requests for directions and a 35% rise in click-throughs to their website. (Please add a minimum of three photos.).

Learn More

Check out these photo guidelines for your profile here.

Reviews

Passed
High Effect

Reviews provide the essential social proof required to persuade people to purchase your products or services. Research has revealed that the majority of prospects are hesitant to contact or engage with companies that lack reviews or have negative ones. (Please ensure a minimum of five to Ten reviews.)

Learn More

Learn more about adding reviews to your profile here.

Your Business Reviews

1047 Customer Reviews
View All Reviews

Dear Mathew

In conclusion, our Local SEO audit has provided a comprehensive evaluation of your website’s local search performance. By addressing the key findings and action items, you are on the path to enhancing your online visibility, attracting targeted local traffic, and expanding your customer base.

With a focus on optimizing on-page elements, ensuring NAP consistency, and leveraging local citations, your website will be primed to rank higher in local search results. Engaging with customer reviews and managing your online reputation will foster trust and credibility among potential customers.

Furthermore, a well-crafted local content strategy will resonate with your local audience, encouraging greater engagement and conversions. Embracing the power of Local SEO will empower your business to thrive in the competitive local market.

As you implement the audit recommendations, expect to witness a significant boost in local search rankings, customer interactions, and ultimately, the success of your business in the local landscape. Seize this opportunity to leverage the full potential of Local SEO and enjoy continued growth and prosperity.

You can schedule your free consultation by the information mentioned below

Thanks,
Mark
MySEOAuditor
support@myseoauditor.com | https://myseoauditor.com/ | 

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Mark
MySEOAuditor