Meta keywords used to be important for search engines, but now no impact on your rankings in major search engines like Google or Bing.

The description is used by search engines to describe your content in the search results. It will give a brief overview to the user about your content. It has a maximum of 156 characters.

The search engine will categorize the page under a certain topic using the keywords found in the page title. A powerful keyword in the page title will result in a better position in the search results.

By incorporating the keyword in the Meta Description, you can increase the CTR of your page. The keywords will be shown in bold letters if they are present in the Meta Description. It will also have a positive impact on the visibility of the page.

The ideal motive of this alt Attribute is to help the visually impaired audience, but it also has impressions in landing page SEO of your keywords, as search engines are also AI, which use that text to understand the image.

This tag describes your visually impaired audience to understand the image. The audio search results of the search engine will read this Alt Attribute. You can add these tags using any SEO plugins, if your landing page is on WordPress.

This code will understand your content and present it in a more informative way to the audience. It is a systematic representation of information, if you use it properly it can immensely boost your site.

Use legible fonts and appropriate font sizes for easy reading.

Make CTAs prominent and action-oriented to guide users.

Make navigation intuitive, with a clean layout, clear headings, and easy-to-find call-to-action buttons. Mobile Optimization: Verify that your website is fully optimized for mobile devices to provide a seamless user experience across different screen sizes.

Display trust signals, such as security badges, customer reviews, and privacy policies, to build credibility with visitors.

Use exit-intent popups to capture visitors who are about to leave the website and offer them an incentive to stay or subscribe.

Utilize data to personalize the user experience and tailor content and offers based on user’s preferences and behavior.

Minimize distractions on critical landing pages to keep the focus on the conversion goal.

Page size affects the speed of your landing page , try to keep your page size below 320 KB. Two of the main reasons for an increase in page size are images and JavaScript files.

Inline css is the css code residing in an html page under html tags not in an external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

A system for identifying if humans or bots are inputting info on your landing page forms. The benefit of installing CAPTCHA is that you’ll reduce unwanted actions by bots from spam emails to injection attacks on your forms.

The Facebook Pixel is a piece of code that you may place on your landing page. It aids in determining the performance of your Facebook ad campaigns by tracking the actions users take on your landing page and on Facebook. This code can be used to track events such as pageviews.

User testing and heat map tracking provide information on how your users engage with your website and help you understand how they interact with your content. This includes where they click as well as how far down they scroll. With this information in hand, you can optimise your website for a better user experience and higher conversion rates.

A system for identifying if humans or bots are inputting info on your landing page forms. The benefit of installing CAPTCHA is that you’ll reduce unwanted actions by bots from spam emails to injection attacks on your forms.

Clearly outline the benefits of your product/service and how it solves the visitor’s pain points.

Use visuals strategically to break up text and enhance engagement.

Create a sense of urgency or scarcity to encourage immediate action.

Cookie Policy is a disclosure document on a website that explains how cookies and similar tracking technologies are used. It informs users about the types of cookies employed, their purpose, and how they can manage their preferences. The policy helps ensure compliance with data privacy regulations and promotes transparency in data collection practices.